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  1. 2 Neofilolog

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  1. 2 Błaszkowska H.

  2. 1 Krenz-Brzozowska L.

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  1. 1 2021

  2. 1 2018

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FACHSPRACHSPEZIFISCHER WORTSCHATZ ALS INSTRUMENT ZUR MARKENPFLEGE AM BEISPIEL DER KATEGORIE ELEKTROMOBILITÄT IM VOLKSWAGEN MAGAZIN

100%
Błaszkowska H.
Neofilolog
|
2018
|
issue 51/2
153-169
EN
The article explores the influence of the specialised language on the shaping of the image of the German car brand Volkswagen. The ana-lysed material comprises marketing texts from an image magazine of the Volkswagen Magazin brand, available on the company’s website. The issue will be examined on the basis of the semantic category of Electro Mobility, which constitutes a subcategory of the semantic cat-egory of innovation, which in turn is currently the company’s main ar-ea of activity and the focus of all actions, also linguistic, in terms of shaping the brand’s image. The specialised language in the texts from the Magazine, a digital journal, whose articles resemble forms of jour-nalistic writing, limits itself mainly to specialist vocabulary – the tech-nical vocabulary referring to automotive technology, as well as pseu-do-specialised language, whose role is merely to evoke technical con-notations. Both types of specialist terminology contribute to the re-storing of the reputation of the brand in the eyes of the consumers, which has been severely affected as a result of the emissions scandal in 2015.
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Nauczanie zdalne na kierunku lingwistyka stosowana – między koniecznością a wyborem

63%
Błaszkowska H., Krenz-Brzozowska L.
Neofilolog
|
2021
|
issue 57/2
281-294
EN
At the Institute of Applied Linguistics (ILS) in the entire Adam Mickiewicz University in Poznan (UAM), full-time classes were suspended as of 11 March 2019 due to the declaration of a pandemic, and till June 2021 were held in the remote mode. The need to switch from full-time to remote teaching therefore fell on both lecturers and students suddenly, causing temporary disorganisation of the teaching process. In a short time, however, both parties had to organise themselves anew and take up the hitherto unknown challenge of learning and teaching completely at a distance, even though the form of communication itself, via the Internet, was not new. The problems this posed and the conclusions it led to are presented in this article. The aim of the article is to reflect on the form and implementation of distance learning in selected subjects of the Bachelor’s and Master’s degree courses in Applied Linguistics at ILS in the academic years 2019/20 and 2020/21, based on the experiences of the authors of the article and the participating students, which ena-bled the former to draw conclusions on the effectiveness of this form of teaching and raising the quality of education in the subjects studied.
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