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Specyfika polityki marketingowej w bankowości prywatnej

100%
Płókarz R.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
|
2013
|
vol. 47
|
issue 3
EN
Marketing policy applied for private banking activity has some substantial particularities. ATL-type strategies seem inefficient, while some BTL-type strategies are to be implemented. Especially dedicated, glamorous events, expense account, and some specific advertising and promotion techniques devoted to High Net Worth Individuals (HNWIs) seem to be efficient and relatively not so costly mean of marketing policy.Polish private banking, while still in development, needs some shift in marketing policy. Some instruments remain underestimated while others are overestimated. Divergences make the customer relationship management business model more vulnerable during these trustworthiness crisis times.
PL
Artykuł nie zawiera abstraktu w języku polskim
2

Harmonizacja opodatkowania instytucji zbiorowego inwestowania – szanse i zagrożenia dla unijnych i polskich podmiotów od 2011 roku

100%
Płókarz R.
Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
|
2011
|
issue 10
425-438
EN
The article presents the new tax and legal framework for Polish and international undertakings for collective investments (UCI) that came into force in January 2011. Prior to 2011, there were some tax obstacles within the Polish tax system that made competitive advantage in favor of domestic UCIs, and therefore were not in line with European regulations. The tax harmonization voted at the end of 2010 by Polish Parliament lifted those barriers, but at the same time gave birth to new threats and opportunities.
3
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Securitization of the Polish Sovereign Debt in the International Markets

63%
Płókarz R., Szelągowska A.
Studia Ekonomiczne
|
2013
|
vol. 174
50-62
EN
The paper describes the process of securitization of the Polish sovereign debt in the international markets, during the last 15 years. This tool has been applied in order to place past or future flow receivables arising from illiquid debts, henceforth embodied in transferable securities in capital markets. Debt restructuring through securitization enables the creditor to unfreeze his debt, the debtor - to increase his credibility, and give to third party investors an access to a new market instrument. Unlike commercial entities using it mainly for future flow receivables, securitization remains rather occasional in Polish public debt management. In 1994, Polish government, and a few years later also the French one, used securitization to issue international bonds backed by former Polish Treasury debts. At that time, it helped Poland to return to international markets, whereas in the last few years Polish government has preferred old debt buy-backs and raising new funds through more innovative instruments, like eurobond issues
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