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Satysfakcja klienta a ryzyko działalności przedsiębiorstwa

100%
Nieżurawski L., Śmiatacz K., Owczarczyk-Szpakowska G.
Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
|
2014
|
issue 13
71-85
EN
The purpose of this paper is to demonstrate the role of customer satisfaction in reducing the risks of the business market. The results of measuring the level of customer satisfaction allow to create an early warning system against the danger of decline in sales revenue in the future.
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