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  1. 1 Przegląd Zachodniopomorski

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  1. 1 Milczarek A.

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  1. 1 2013

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Współczesne trendy zachowań konsumenckich

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Milczarek A.
Przegląd Zachodniopomorski
|
2013
|
issue 3/2
247-260
EN
As a result of human development, globalization and internationalization of economic activities has changed the consumption over the years. Consumption, which is one of the main expenditure groups that make up the global demand. Forms and ways purchasing goods and services by households have evolved as a result of the use of new distribution channels and opportunities of new technology. The article presents the issue of contemporary consumer behavior. This work discusses the online shopping (online stores and auctions), group shopping, purchasing experience and showrooming. The paper shows main trends and consumer preferences in this fi eld, changes in the time domestically and globally.
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