Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Polish Sociological Review

Authors help

  1. 1 Meričková L.

Years help

  1. 1 2014

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Alternative Approaches to Public Diplomacy

100%
Meričková L.
Polish Sociological Review
|
2014
|
vol. 187
|
issue 3
351-366
EN
The aim of this essay is to discuss the possibility of applying knowledge from the field of sociology and other disciplines into the theory of public diplomacy. Due to changes in the international environment, public diplomacy (a complementary tool of foreign policy) is used for various foreign policy goals including spreading state influence. We identify the need for alternative approaches to public diplomacy especially within the domain of value and norm diffusion. Current prevailing concepts, such as state branding (derived from marketing discipline), do not prove to be effective in the political aspect of this field. This calls for the implementation of new approaches in international relations and diplomacy, particularly from sociology, psychology and communication studies. This article should stress the importance of transferring the knowledge from the above mentioned fields into the theory of public diplomacy-which has been neglected (or only now starting to gain importance) in the theory of international relations. It tries to draw attention especially of sociologists who have much potential to contribute to its development and analysis.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.