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EN
The subject of this work is to sketch out the conception of intergeneric communication by the example of the communication systems of humans and dogs. The conception of semiotics by Charles S. Peirce builds the semiotic basis. The article starts from an analysis of the intraspecific communication of dogs, the presentation of their perceptional functionalities and their sign system. The second part broadly discusses the interspecific communication between a dog and a man. Against this background different functional complexes, which are responsible for the structure of intergeneric communication, are distinguished.
EN
The main idea behind the paper is to find an answer to the question about the essence, sense of functioning and definitions of the media. The author draws on media studies practice, and carries out a review of the existing academic definitions, views and cognitive framework of the media and their main actors: journalists and audiences (media users). The question about the essence of the media is regarded as fundamental to the understanding of their nature, transformations and the role they play in contemporary societies. The paper is written from a constructivist perspective, i.e. gives priority to constructivist media concepts, points to their imagined nature as well as references which stem from the fact that the media are perceived in terms of an image of a desirable reality.
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