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This paper deals with the concept of reification, which is analyzed taking into account two main lines of thought. The former is the Marxist theory of reification, which is similar to and converges with the concept of alienation. The latter focuses on the phenomenon of convention that allows us to deal with extra-linguistic objects, non-computable objects, aiming at producing a shared reality; in other words, to produce simulacra through mass media. This paper analyses in particular the transformation of the understanding of the concept of reification as enabled by Bataille’s work, The Accursed Share. In this work, George Bataille highlights the existence of the phenomenon of reification outside the relationships built by the capital.
EN
This paper deals with Parmenides of Elea’s way of inquiry about reality and the opposition emerging from it. In more detail, it analyses how Parmenides’ concepts of logos and doxa present some analogies with Bergson’s thoughts about duration and Time and how these theories influenced the understanding of visual media, especially the cinematographic camera. This survey will allow us to demonstrate that some scientific theories about space that accompanied the development of the cinematographic camera progressively allowed for the birth of a new understanding of this device. In the last section of this study, we will then focus on the way through which the film camera - understood as an intelligent device - passes from the sphere of doxa to the sphere of logos.
EN
Around the turn of the century, the notion of topos (τόπος) underwent an interesting and necessary transformation. Presumably due to the popularization of digital technology, scholars started to progressively uncover the complex nature of the word by expanding on its general meaning as it pertains to the sphere of speech. This phenomenon granted to narratives some spatial characteristics, and at the same time brought into the light an old and critical relationship between text and image. In the form of a conversation, this essay deals with this critical relationship between text and image, and the way this conflictual relationship shapes social imaginaries, propaganda, and automatisms when representing social events. The essay will address these questions through an analysis of a series of pictures that had a great impact on Latin America’s social imaginary.
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