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Prepreke prilikom pokretanja poduzetničkih pothvata mladih u kreativnoj (modnoj) industriji u Hrvatskoj

100%
Bituh H., Ćorić G.
Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
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2022
|
vol. 12
|
issue 1
66-88
EN
Due to insufficient knowledge of the specifics of creative industries, entrepreneurial ventures of young people increasingly result in failure, or even in non-starting of an entrepreneurial venture at all because of the risks it entails. The purpose of this paper is to identify the obstacles that young entrepreneurs face when starting a business, which are hindering them from achieving successful business. Thorough research and analysis of support programs for young entrepreneurs, as well as research of knowledge, skills and competencies needed to achieve a successful venture have been performed. Therefore, in order to detect and clearly identify obstacles to entrepreneurship in the fashion industry, examples of good and failed entrepreneurship practices were presented, including semistructured interview with 5 entrepreneurs from the fashion industry. The results of the research show that although there are numerous support institutions and various grants available to finance the venture, young entrepreneurs are still not sufficiently informed, which leads them to consider the existing support as insufficient. In addition, creative workers lack the entrepreneurial education. They need to be more knowledgeable in business, since they have problems with accessing the market, negotiations, promotion, administration, etc. The results of this paper can help young entrepreneurs and all those who want to take a chance on entrepreneurship in creative industries, among other things, by referring to the obstacles they may encounter, the obligation to develop basic knowledge, skills and competencies, so as practical recommendations that would facilitate not only starting of an entrepreneurial venture in the fashion industry, but its future development and sustainability as well.
HR
Usljed nedovoljnog poznavanja specifičnosti kreativnih industrija, poduzetnički pothvati mladih uključenog su rizika. Iz tog razloga svrha ovog rada je bila identificirati prepreke s kojima se mladi poduzetnici susreću prilikom pokretanja poduzetničkih pothvata, a koje ih sputavaju u ostvarenju uspješnog poslovanja. Provedeno je temeljito istraživanje i analiza postojećih programa potpore mladim poduzetnicima te istraživanje znanja, vještina i kompetencija potrebnih za ostvarenje uspješnog pothvata. Samim time, s ciljem otkrivanja i jasnijeg utvrđivanja prepreka u poduzetništvu u modnoj industriji prikazani su primjeri dobre i loše prakse poduzetnika te je pomoću polustrukturiranog intervjua intervjuirano pet poduzetnika iz modne industrije. Rezultati istraživanja pokazali su da, iako postoje brojne potporne institucije i različite pomoći za financiranje pothvata, mladi poduzetnici još uvijek nisu dovoljno informirani, što dovodi do toga da potporu od strane države smatraju nedovoljnom. Osim toga, kreativnim djelatnicima nedostaje poduzetničkog obrazovanja koje im je potrebno kako bi bili upućeniji u poslovanje, a to dovodi do problema s izlaskom na tržište, pregovaranjem, promoviranjem, administriranjem i slično. Rezultati ovoga rada mogu pomoći mladim poduzetnicima i onima koji se žele okušati u poduzetništvu u kreativnim industrijama, imajući na umu prepreke na koje bi pri tome mogli naići, obvezu razvijanja osnovnih znanja, vještina i kompetencija te preporuke iz prakse koje bi olakšale ne samo pokretanje poduzetničkog pothvata u modnoj industriji, već i njegov budući razvoj i održivost.
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Iskustva, stavovi i preporuke useljenika koji su u Republici Hrvatskoj pokrenuli vlastiti posao

100%
Luketić J., Ćorić G.
Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
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2022
|
vol. 12
|
issue 1
89-109
EN
Migrant entrepreneurship has attracted a lot of attention in recent years and has very often fascinated the public, which still has very divided opinion about it. Immigration of people from other nations primarily changes the demographic structure of the country of immigration and thus the economic structure. In fact, migrants often do not find job because they do not have the same opportunities as the local population, and in this case they decide to start their own entrepreneurial venture. Nowadays, it is a big challenge for the local population to start their own business, while immigrants face even more additional obstacles, such as lack of language skills, non-acceptance of the environment and various prejudices towards them. This paper deals with the most common obstacles and prejudices immigrants encounter when starting a business in the Republic of Croatia. Furthermore, their attitudes and experience with institutions that are crucial for their integration (public administration, state agencies and certain non-governmental organizations and associations) were explored. The focus is on the personal experience of emigrants when starting a business in the Republic of Croatia and what recommendations they can make to improve migrant entrepreneurship based on their experiences. Two surveys were conducted for this study: The first one is a survey of migrant entrepreneurs, and the second one is a survey of representatives of organizations working with migrants and migrant entrepreneurs. In this way, the views and positions of both sides on migrant entrepreneurship in the Republic of Croatia and recommendations for its development were identified.
HR
Migrantsko poduzetništvo u zadnjih nekoliko godina se sve češće spominje te sve više intrigira javnost čija su stajališta o tome još uvijek dosta podijeljena. Dolaskom ljudi drugih nacija mijenjaju se demografsko i gospodarsko tkivo zemlje u koju doseljavaju. Naime, useljenici često ne mogu pronaći posao, s obzirom na to da nemaju jednake prilike za to kao domaće stanovništvo te se oni u tom slučaju odlučuju upustiti u osnivanje vlastitog poduzetničkog pothvata. Osnovati vlastito poduzeće veliki je izazov i za domaće stanovništvo, a useljenici se susreću s još više dodatnih prepreka, kao što su: nepoznavanje jezika te neprihvaćanje okoline i slično. U ovom je radu riječ o najčešćim preprekama i predrasudama s kojima se useljenici susreću prilikom pokretanja posla u Republici Hrvatskoj. Nadalje, istraženi su njihovi stavovi i iskustvo s institucijama koje su ključne u njihovoj integraciji (javna uprava, državna tijela, nevladine organizacije i udruge). Naglasak je na osobnom iskustvu iseljenika prilikom pokretanja posla i poslovanja u Republici Hrvatskoj te na njihovim preporukama za unapređenje migrantskog poduzetništva s obzirom na vlastito iskustvo. U tu svrhu su provedena dva istraživanja: anketiranje poduzetnika-migranata te intervjuiranje predstavnika organizacija koje rade s migrantima i migrantskim poduzetnicima. Time je dobiven pogled i stav obje strane u vezi s migrantskim poduzetništvom u Republici Hrvatskoj, kao i preporuke za njegov razvoj.
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