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Internetowa reklama wyborcza a reklama w „starych” mediach w polskich kampaniach parlamentarnych w latach 2001‑2015

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Żurawski J.
Politeja : Pismo Wydziału Studiów Miedzynarodowych i Politycznych Uniwersytetu Jagiellońskiego
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2017
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issue 48
277-298
EN
In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media. He proposes four theses about the use of such type of advertising in Poland. The issues discussed include: spending on campaign ads in the “old” media; spending on campaign ads on the Internet, spending on communication services other than advertising, determining the types of election campaigns (modern or post‑modern). The author discusses the financial reports submitted after each campaign by electoral committees to the National Electoral Commission and on this basis the research hypotheses are verified. In addition, the paper briefly describes the evolution of forms of political advertising on the Internet and television. The study makes it possible to formulate opinions about the direction of development of electioneering forms in Poland at the beginning of 21stcentury.
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Zasady dostępu do telewizji i wykorzystywania jej jako środka politycznej komunikacji marketingowej w Zjednoczonym Królestwie Wielkiej Brytanii

100%
Żurawski J.
Politeja : Pismo Wydziału Studiów Miedzynarodowych i Politycznych Uniwersytetu Jagiellońskiego
|
2015
|
issue 8(39)
361-386
EN
The author describes the principles of the use of television by politicians in the United Kingdom. First of all, the rules under the Communications Act 2003, the Royal Charter and Agreement for the BBC and documents issued by the Office of Communications are discussed. The role of ministers’ announcement as a tool available for the members of the government is emphasized. In the key part of the article the author analyzes and comments on the rules of allocation and emission of political party broadcasts (PPBs) and party election broadcasts (PEBs) These programmes are transmitted by both the BBC and commercial televisions. Afterwards, the author discusses the differences between major and minor parties, and then the existing ban on paid political advertising. Finally, the author points to the nature of the British political broadcasts system and its possible grounds.
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