Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

FACTORS INFLUENCING INTENTION TO GO ON A SUMMER HOLIDAY DURING THE PEAK AND REMISSION OF THE COVID-19 PANDEMIC

100%
Štefko R., Džuka J., Lačný M.
Ekonomický časopis (Journal of Economics)
|
2022
|
vol. 70
|
issue 2
144 – 170
EN
The aim of this research was to find out which factors influenced people who originally planned a summer holiday when surveyed at the time of pandemic peak and at the time of pandemic remission. The research was conducted on a representative sample of population of Slovakia surveyed via agency. Binary logistic regression has revealed that out of 18 tested demographic, economic, social and psychological variables, the intention to not go on a summer holiday at the time of pandemic peak was predicted by level of income deterioration, worries about Covid-19, subjective feeling of isolation and gender. At the time of the pandemic remission only two predictors were significant: worries about income deterioration and the subjective feeling of isolation. The lasting effect of the subjective feeling of isolation and the missing effect of personal psychological characteristics are discussed.
2

MARKETINGOVÉ INŠTRUMENTÁRIUM V PROCESE AKCEPTÁCIE PROJEKTOV PRI AKCELERÁCII ROZVOJA ZAOSTÁVAJÚCICH REGIÓNOV

100%
Štefko R., Habánik J., Butoracová-Šindleryová I.
Ekonomický časopis (Journal of Economics)
|
2010
|
vol. 58
|
issue 5
512-526
EN
(Slovak title: Marketingove instrumentarium v procese akceptacie projektov pri akceleracii rozvoja zaostavajucich regionov). The aim of the study is to present and describe a possible interaction between current trendy economic spheres - project management and marketing. On the basis of the performed research, the authors identify key elements of new specific marketing instrumentary which might be applied by project presentation for publics, and project implementation within a developing region of the Slovak Republic. The method was analysed in praxis for a chosen type of project related to the long-life education which was implemented in the developing region.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.