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Children’s literature and the politics of gender

100%
Jarkovská L.
Journal of Gender and Power
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2014
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vol. 2
73-82
EN
The article discusses children’s literature as a matter that can become highly politicized. While often viewed as apolitical, stories for children have always been subjected to hegemonic ideologies and mediated dominant norms. The analysis focuses on gender dimension of this normativity and shows that the attempts to create gender subversive stories for children have to face not only the conservative backlash but they also have to deal with wider cultural context and contemporary meanings of childhood. The last section of the article shows that no matter how gender balanced or stereotypical a story is, the interpretation lies with children themselves. Thus, researchers analyzing messages in children’s stories always have to take into account young readers and their diverse ways of understanding.
2
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Síťový marketing: Nadějná pracovní příležitost pro ženy?

63%
Lištiaková I., Jarkovská L.
Gender, rovné příležitosti, výzkum (Gender, Equal Opportunities, Research)
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2014
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vol. 15
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issue 2
77-86
EN
The authors analyse the discourse of Green Ways (GW), a company using multi-level marketing where women comprise the majority of distributors. The article shows that however multi-level marketing is advertised as a highly flexible form of employment suitable for those who want to combine family life with work, it is rather a way of marketing than an employment opportunity. A significant role in this business is played by women on parental leave who earn self-esteem based in the neoliberal values of self-reliance and entrepreneurial success, rather than financial income. The analysis links their ways of describing the character and benefits of selling GW products with the ideology presented in GW manuals for distributors. Using Bourdieu’s theory, the authors point out how GW constructs the symbolic oppositional binary in line with the neoliberal notion of an efficient individual.
3
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Tradice, její rozpad a záchrana skrze sex: Diskurzivní strategie odpůrců sexuální výchovy

63%
Jarkovská L., Lišková K.
Sociologický časopis. Czech Sociological Review
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2013
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vol. 49
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issue 2
269-291
EN
In 2010 sex education became a surprising target of criticism in the secular Czech Republic. The voices of social conservatives were raised and were answered by the Minister of Education, who launched a reform of educational curricula to exclude sex education. This article analyses the discursive strategies employed by conservative opponents of sex education and highlights the interpretive repertoires of sexuality and gender. The authors argue that Czech conservatives deploy both a moral panic strategy and a discursive strategy of empowerment that uses positive sanctions to support ‘good sex’, defined exclusively as marital, procreative heterosex. This interpretive repertoire of ‘good and healthy sexuality’ is universally intelligible and thus has the potential to resonate not only with social conservatives but throughout society. When combined with other socially conservative agendas it has the capacity to regiment the public space and diminish the role of public institutions.
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