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Regional Lifestyle Segmentation in the Western Balkans

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Husić-Mehmedović M., Čičić M., Agić E.

South East European Journal of Economics and Business

2015

vol. 9

issue 2

46-53

With this paper the authors aim not only to investigate the lifestyle specifics of the Western Balkan market, but also to define common lifestyle segments for the entire region. The question addressed in this research is whether current political issues and economic differences have led to dissimilar ways of living, or whether cultural similarities have prevailed and lifestyles can be defined accordingly. Based on the research conducted using six underlying factors, three lifestyle clusters are identified. Analysis shows that there are three almost identical lifestyles for Bosnia and Herzegovina, Croatia, Serbia and Slovenia, and they are applicable to the entire region. These findings have significant managerial implications, as potential investors can apply identical marketing strategies to target the approximately 20 million consumers in the region.

Emigration in Bosnia and Herzegovina: Empirical Evidence from the Last Two Decades

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Efendic A., Husić-Mehmedović M., Turulja L.

Central and Eastern European Migration Review

2023

vol. 12

issue 2

53-72

In this study, we empirically analyse intentions to emigrate from Bosnia and Herzegovina (BiH), focusing on individual, household, regional and socio-economic determinants, including specific influences relevant to the post-conflict nature of this society. We rely on a series of annual country-representative survey data collected over the period 2006–2010 and the latest repeated survey from 2019. This gives us the possibility to see whether there are changes in observed determinants with a decade’s difference, all investigated through non-linear econometric models. Moreover, we supplement quantitative research with qualitative in-depth interviews to enrich our results with deeper insights collected from both emigrants and potential emigrants in BiH. Our findings indicate that higher intentions to emigrate are linked to typical individual and household conditions: young, educated and low-income respondents all report high intentions to do so. However, the socio-economic environment characterised by economic – and, even more, by political – instability increases these intentions considerably. Our comparative analysis reports that the socio-economic environment has taken primacy over individual characteristics as drivers of emigrations which dominated a decade ago. Conventional thinking that economic drivers of emigration intentions dominate nowadays have not been confirmed. Policymakers should focus on improving primarily political stability as a measure that will decrease emigration intentions in this post-conflict society.

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1 Central and Eastern European Migration Review

1 South East European Journal of Economics and Business

2 Husić-Mehmedović M.

1 Agić E.

1 Efendic A.

1 Turulja L.

1 Čičić M.

1 2023

1 2015

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Regional Lifestyle Segmentation in the Western Balkans

Emigration in Bosnia and Herzegovina: Empirical Evidence from the Last Two Decades