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Performance management and key performance indicators for higher education institutions in Serbia

100%
Serdar A. M.
Perspectives of Innovations, Economics and Business
|
2010
|
vol. 6
|
issue 3
116-119
EN
Higher education is enduring fundamental changes – universities are experimenting with new ways of funding and forging partnerships with private companies, competition is fiercer than ever before. All these changes indicate that higher education is becoming an industry. Thus, in order to succeed, institutions of higher education, just like profit oriented organizations, have to know how to enhance an manage their performance. The paper depicts the process of defining key performance indicators for higher education institutions in Serbia. Once determined, key performance indicators become a basis for improving control of use of organizational resources, quality of business results and for aligning business strategy with business technology.
2
Content available remote

Utilization of intelligent methods and techniques for customer knowledge management

51%
Jelica T., Olivera G., Serdar A. M.
Perspectives of Innovations, Economics and Business
|
2011
|
vol. 7
|
issue 1
48-50
EN
In order to achieve better market position, companies need to develop customer-centric strategy and properly manage customer data at their disposal in order to obtain useful knowledge. However, conversion of customer data into customer knowledge is very challenging. Data mining methods and techniques search for hidden relationships and patterns in corporate databases, and herein lies their advantage in the process of generating the knowledge. The paper illustrates application of data mining techniques for improvement of marketing activities.
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