Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Marketing terytorialny w strategiach rozwoju województw

100%
Marak J., Akademia Ekonomiczna we Wrocławiu K. S. M.
Acta Universitatis Lodziensis. Folia Oeconomica
|
2004
|
vol. 179 cz. 1
EN
The paper shows the nature of regional marketing against the background of He territorial and municipal marketing. In the conditions of the administrative system functioning in Poland the regional marketing is defined as intentional and systematic activity of He provincial government in co-operation with commune and poviat councils. Through processes of exchange and influence it aims at the recognition, shaping and fulfilling the needs of provincial community. The further part of the paper contains the results of an analyses of the development of Polish provinces from the viewpoint of their using regional marketing instruments. The research has revealed significant differentiation between the level of using marketing tools in the development strategies worked out by regional governments.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.