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EN
In the modern world, in Europe and in Poland, many forms of cooperation between states and enterprises can be observed. Many business entities take a lot of effort to offer the most up-to-date services and to prepare sales and marketing networks ready to win on a competitive market. These processes affect transport market as well. The article focuses on global transport services, in particular on the competition in international cargo traffic on the China-Europe route. It is presented on the background of the globalization and competitive processes in transport services. The demand for transport services, resulting from rapid growth of China is discussed, with particular interest in two modes of transport: railway and sea. The article considers the conditions for China-Europe rail transport due to the recent initiatives towards building the "Silk Road". It opens new possibilities for rail transport to compete on the China - Europe route, especially considering the factor of time. The conclusions present the guidelines for further development in the area of transport services on the China-Europe route.
EN
The change that is taking place in many markets faster and faster forces the customer to get familiar with it on an ongoing basis, learn faster and react to stimuli. The primary feature of the new era will be special meaning of knowledge and information, as basic resources on the levels of both micro- and macroeconomics. Which is emphasized by the names information society or knowledge based economy. The importance of these instrument! has been the result of the technological progress and changes in customer's preferences. The consumer in global information society is the one that is receptive to novelties, understanding interdependencies and phenomena, educated and systematic, and on top of that - the prosumer (the active participant of the processes of production of goods and services).
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