Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl
System messages
  • Session was invalidated!
  • Session was invalidated!

Results found: 3

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

The chances and limitations of applying a CSR strategy in Polish enterprises

100%
Codogni I.
Annales. Etyka w Życiu Gospodarczym
|
2018
|
vol. 21
|
issue 7
111-123
EN
The topic of the article is the perspectives of CSR in Polish companies. The article contains a definition of corporate social responsibility, the state and dynamics of ethical reporting, and the factors that can influence the dynamics of CSR in Poland-both in a favorable and adverse way.
2
Publication available in full text mode
Content available

Szanse i ograniczenia stosowania strategii CSR w polskich przedsiębiorstwach

100%
Codogni I.
Annales. Etyka w Życiu Gospodarczym
|
2012
|
vol. 15
281-294
EN
The topic of the article is the perspectives of CSR in Polish companies. The article contains the definition of corporate social responsibility, the state and dynamics of ethical reporting and the factors that can influence the dynamics of CSR in Poland – both in a favourable and adverse way.
3
Publication available in full text mode
Content available

Marketing społecznie zaangażowany jako narzędzie kreowania korzyści dla organizacji non-profit i for-profit

100%
Codogni I.
Prakseologia
|
2012
|
issue 153
281-296
EN
Cause-related marketing (CRM) is a corporate social responsibility tool that is gaining popularity among companies. Cooperation between for-profit and non-profit organizations is mutually beneficial it enhances the image of one of the parties involved while providing the other party with means for financing their activity. The aim of this paper is to assess the effectiveness of CRM as a tool for enhancing the competitiveness and to determine the factors determining this effectiveness. The paper is a literature review including definition, external drivers of propagation of CRM and the review of available results of empirical studies of CRM effectiveness. The main propositions of the paper: a) CRM is an effective tool for enhancing the company competitiveness; b) The rising popularity of CRM arises from the expectations of stakeholders; c) The factors of effectiveness of CRM can be defined. The propositions have been verified with the use of empirical data available in the literature. The data supports the propositions that CRM influences elements of competitiveness like brand image, customer loyalty and market results. The studies of stakeholders’ expectations indicate that they exert pressure on companies to follow the principles of corporate social responsibility. The identified and empirically confirmed factors influencing the effectiveness of CRM include strategic fit between the focal company and their non-profit partner organization, duration of the campaign, product type and the gender of the target group.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.