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  1. 1 Krakowskie Studia Małopolskie

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  1. 1 Grodner M.

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  1. 1 2015

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Budowanie przewagi konkurencyjnej mobile marketingiem

100%
Grodner M.
Krakowskie Studia Małopolskie
|
2015
|
vol. 20
157-170
EN
The paper presents the possibility of building a competitive advantage with mobile marketing. Author presents selected mobile marketing tools referring to solve practical problems. M. Grodner discusses the results of research on the role of mobile devices in the procurement process. Author also presents the potential of the mobile advertising market showing the current levels of spending on mobile marketing.
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