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EN
This article is a kind of journey to the origins of art, to its primordial state. In other words this text can be seen as a kind of archeology of art. The article aims to examine a very famous ethnological work by Bronisław Malinowski titled Argonauts of the Western Pacific. This is a testimony of Malinowski's contact with the most primordial state of art in situ, in direct context of culture with the indigenous villagers from the Trobriand Islands. Some claim that the celebrated Polish ethnologist has written little on indigenous artistic culture, however, if we read his book as an anthropological ekphrasis on art, then we can find very interesting narration on primordial state of art.
EN
These remarks are intended as to recall testimonies of the contact of people of the West with art called primordial or primitive in its natural cultural environment. The goal is here also to “refresh” thinking about art, as well as to look at the ways of recognition of primordial art at the turn of the twentieth century, the representation of which are the classic texts by the field researchers referred to in the title of these remarks. The selection of the texts is not accidental here, because they are connected primarily by the thread of the art of Indigenous communities of North America.
EN
This paper focuses on a contemporary phenomenon of visual mass culture consisting of signs and pictures expressing technical information and marketing communications. Such signs and pictures shape the environment of the modern man. One can notice them on highways, streets, in the city space, malls, stores, bars, airports and train stations. These signs and pictures are also mass produced items and can be considered as architecture represented by designs of easily recognizable buildings like McDonald's bars and IKEA department stores. Signs and pictures which are a subject matter of this paper have a technical and at the same time artistic character. This text is an attempt to see them in the context of the theory of culture by Ernst Cassirer and his concept of animal symbolicum.
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