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Local Action Groups as a New Marketing Entity in Local Governments. A Case Study From the Lubelskie Province

100%
Guzal-Dec D.
Olsztyn Economic Journal
|
2018
|
vol. 13
|
issue 2
167-181
XX
This paper defines the scope and tools used within the framework of a marketing function, particularly including communications by Local Action Groups (LAGs). The aim of the research was to determine the significance of LAGs in the creation of a territorial product and the range of Public Relation (PR) applications by LAGs in the marketing communication of municipalities. This was achieved by means of a literature review, desk research and the analysis of documents including those that directly regulate the functioning of all 22 LAGs from the Lubelskie Province during the 2014 to 2020 period. According to the research results, the marketing activities of LAGs constitute a combination of activity with respect to product development and PR, activity related to the creation/development of tourism products and their promotion. The marketing activity of LAGs is a synergistic reinforcement of the marketing activity conducted by individual local governments in the area of product development and shaping of the image. LAGs are an entity actively participating in PR. They also enhance the catalogue of PR tools used by the administration of rural municipalities.
2
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Możliwości wdrażania koncepcji neoendogenicznego rozwoju wobec problemów rozwojowych obszarów przyrodniczo cennych województwa lubelskiego

100%
Guzal-Dec D.
Studia Regionalne i Lokalne
|
2015
|
issue 4(62)
98-113
PL
Celem artykułu jest określenie możliwości wdrażania neoendogenicznego zrównoważonego rozwoju obszarów przyrodniczo cennych województwa lubelskiego. Autorka przeanalizowała literaturę przedmiotu, dokumenty strategii rozwoju lokalnego oraz wyniki badań przeprowadzonych w 2013 r. na terenie województwa lubelskiego w 30 gminach z grupy o najwyżej cenności ekologicznej. Na podstawie ankiet 383 radnych (86% ogółu) autorka wykazała, że przy napiętrzeniu się wielu poważnych problemów rozwoju zrównoważonego, takich jak niedostatki w zakresie infrastruktury ochrony środowiska czy niedostatecznie wykorzystany potencjał (gospodarczy) obszarów chronionych, trudne jest wdrażanie rozwoju neoondogenicznego – tylko 13% badanych radnych uzależniało możliwości rozwoju od korzystnego sprzężenia uwarunkowań wewnętrznych i zewnętrznych.
EN
The purpose of this paper is to determine whether it is feasible to ensure neo-endogenous sustainable development of valuable natural areas of the Lublin voivodship. In order to do that, the author analyzed the literature and documents on local development strategies, and the results of research carried out in 2013 in the Lublin voivodship, in 30 communes with the greatest natural value. As part of the study, she conducted a survey among 383 councillors – 86% of the total. The author shows that due to accumulation of many serious problems of sustainable development, such as deficiencies in environmental infrastructure, or underutilized (economic) potential of protected areas, it is difficult to implement neo-endogenous development – only 13% of the councillors said opportunities for development depended on a favourable arrangement of external and internal conditions.
3
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Evaluation of Rural Development Processes in the Lublin Region Using Similarity Measures

63%
Guzal-Dec D., Zwolińska-Ligaj M., Pope John Paul II State School of Higher Education in Biała Podlaska
Acta Universitatis Lodziensis. Folia Oeconomica
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2013
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vol. 292
EN
The purpose of this paper is to present the results of the analysis of rural development processes in the Lublin region for the occurrence of convergence or divergence of development based on similarity measures formulated by I. Kudrycka. The results of analysis will help to identify the characteristics of the differences in developmental processes in the region and will provide an indication to the local authorities, responsible for the design and implementation of intraregional policy for the development of rural areas related to the adaptation of tools to aid development of the individual needs of selected groups of areas. The similarity in the local coordinate system (rural municipalities) was characterized within five areas: human capital, the economy, households, infrastructure and environment. This paper describes the method proposed by I. Kudrycka and presents the analysis of estimated similarity measures and their changes over time. The basis for determining the similarity measures were BDL GUS data.
PL
Celem referatu jest przedstawienie wyników analizy procesów rozwoju obszarów wiejskich województwa lubelskiego pod kątem występowania konwergencji lub dywergencji rozwoju na podstawie miary podobieństwa sformułowanej przez I. Kudrycką. Wyniki analizy umożliwią określenie charakterystyki różnic w przebiegu procesów rozwojowych na obszarze regionu oraz stanowić będą wskazanie dla władz samorządowych odpowiedzialnych za projektowanie i realizację polityki intraregionalnej w zakresie rozwoju obszarów wiejskich odnośnie dostosowania narzędzi wspomagania rozwoju do indywidualnych potrzeb wybranych grup obszarów. Podobieństwo w układzie lokalnym (gminy wiejskie) scharakteryzowano w pięciu obszarach: kapitał ludzki, gospodarka, gospodarstwa domowe, infrastruktura i środowisko. W pracy opisano metodę zaproponowaną przez I. Kudrycką oraz dokonano analizy oszacowanych miar podobieństwa i ich zmian w czasie. Podstawą określenia miar podobieństwa były dane BDL GUS.
4

'NATURA 2000' IN THE LIGHT OF OPINIONS OF CHIEF OFFICERS AND COUNCILLORS OF COMMUNES COVERED BY THE EUROPEAN ECOLOGICAL NETWORK (Siec Natura 2000 w swietle opinii wojtow i radnych reprezentujacych gminy objete europejska siecia ekologiczna)

63%
Guzal-Dec D., Zwolinska-Ligaj M.
Wieś i Rolnictwo
|
2010
|
issue 1(146)
171-186
EN
The paper presents the attitudes of the representatives of self-governments in communes covered by the 'Natura 2000' network towards the problems of environmental protection and the rank of environmental matters in the process of managing the development of communes, with special emphasis on the opinions about the impact of the 'Natura 2000' network on the development of local economies. The surveyed representatives of local councils have expressed both negative and positive opinions on the effects of their communes' inclusion in the 'Natura 2000' network. It seems that negative opinions on 'Natura 2000' have their source in the lack of information and failure to ensure self-governments active role in the process of delimitation of areas included in the 'Natura 2000' network. It should be noted that the representatives of local councils are aware of the potential role of the natural environment's resources and properties in the creation of the communes' development but at the present stage of its functioning the 'Natura 2000' network arouses serious reservations that obscure the potential advantages.
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