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Pozarynkowa wartość dodana reklam komercyjnych

100%
Jasielska A., Maksymiuk R. A.
e-mentor
|
2014
|
issue 3 (55)
72-79
EN
Advertising is a common part of everyday life. Because of that it is considered as a social and cultural phenomenon. It is also connected with a fact, that consequences of advertising are not only intentional (as in economy) but also unintentional. The last effects may be a cause of social and cultural changes, which can be negative or positive. First of all, the negative aspect of advertising's social and cultural impact is often analyzed by critics, but positive is usually omitted. This article presents both of them in three spheres: promotion of esthetic standards, language changes and modeling social behavior, in order to show that we need to maximize advantages and to reduce disadvantages. The presented analysis has the practical implications for the consumer education. It is very important to include social and cultural impact of advertising in consumer socialization, because well educated consumer is an important element of mechanisms of controls of advertising.
2
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Pomiar lęku po porodzie – polska wersja Postpartum Specific Anxiety Scale - Research Short Form

81%
Jasielska A., Wojciechowska M., Maksymiuk R. A.
Człowiek i Społeczeństwo
|
2024
|
vol. 57
21-41
EN
This paper presents a study on the Polish version of the English-language scale for measuring postpartum anxiety experienced by women. It is called the Postpartum Specific Anxiety Scale – Research Short Form (PSAS-RSF). The work included translating the questionnaire into Polish and assessing its psychometric properties, such as reliability and accuracy, and factor analysis. The study was carried out with 92 midwives residing in the postnatal ward. The women assessed how often they experienced anxiety related to childcare and motherhood during the first year of the infant’s life. The study used the 16-item PSAS-RSF questionnaire, which has four subscales. To verify the external validity of the tool, the relationship of postnatal anxiety with transdiagnostic psychological constructs such as ruminations and early childhood maladaptive schemas was examined. The results suggest significant associations between postpartum anxiety and ruminations and early childhood maladaptive schemas. It was noted that women who gave birth for the second time reported lower levels of postpartum anxiety than those who gave birth for the first time. It was observed that women who gave birth for the second time declared lower levels of postpartum anxiety than those who gave birth for the first time. The conclusion is that the Polish abbreviated Postnatal Anxiety Scale (SLP-16) version has satisfactory psychometric properties. It consists of two subscales, caregiving anxiety and maternal maladaptation, and can be successfully used to measure postpartum anxiety in research and screening studies.
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