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Strategic planning and change management. Examples of Barcelona, Seville and Saragossa (Spain)

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González M. J. G., González A. L.
Bulletin of Geography. Socio-economic Series
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2015
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vol. 29
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issue 29
47-64
EN
This work attempts to underline that motivating and managing change in the mentality of its environment, and being in tune with society’s changing needs is the basis of successful strategic planning. Our aim is to highlight planning as a way of learning, that is, planning implies changing ways of thinking, not making plans. Strategic learning requires releasing the mind in order to slip flexibly into the continuous line and to achieve the creation of possible action courses from a fertile dialogue between thought and action. Using our insights from the two literatures, we propose a dynamic, integrative conceptual model of change based on organizational learning. This practice has been analysed in three Spanish cities where important events have taken place.
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THE APPLICATION OF PRINCIPAL COMPONENT ANALYSIS (PCA) FOR THE STUDY OF THE SPANISH TOURIST DEMAND

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González M. J. G., Pascual M.-E. V.
Quaestiones Geographicae
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2018
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vol. 37
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issue 4
43-52
EN
The objective of this study is the characterisation of the Spanish autonomous communities as tourist destinations for Spanish trips, based on the activities carried out, using the principal component method. The Spanish tourist is not only motivated by the sun and beach. This paper aims to clarify how Spanish people consider other tourist destinations. We contrast how frequently other types of tourism are valued when choosing their destination within the Spanish geography. Inland tourism, sports tourism, entertainment as well as gastronomy are becoming increasingly important.
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