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PL
Contemporary visual culture believes in presentation and appearance. They are an important source of information used in forming opinions about others today. Language, however, is an important element of self-presentation and an abundant source of knowledge about people. It is a tool of communication – also with oneself; a sign of identity; a manner of self-presentation; a key to participation in culture; finally – a representation of the picture of reality in the mind of its user, with particular messages playing diverse functions. The ability to communicate through language makes man a  symbolic being, capable of deliberating on abstract problems, not directly related to “the here and now”. One of the groups whose language lends itself particularly well to analysis is youth. Their style of communication constructs personalities, while at the same time expressing their dilemmas concerning identity, their choices and decisions on belonging to a particular group, and the degree to which they identify with it. By studying such aspects as the willingness to participate in communication, the linguistic image of the world, linguistic and communicative competences and the related ability to appreciate cultural artifacts, as well as the incorporation of new phenomena characteristic of the contemporary Polish language in one’s own linguistic behaviour, we can draw conclusions about the way young people think and perceive reality.
PL
Artykuł dotyczy problemu ekosystemu rodzinnego jako podstawowego środowiska socjalizacjii wychowania dziecka.Nie jest to jednak kolejne definicyjne ujęcie tego tematu, ale raczej synteza wiedzy niezbędnej dla określenia tła stanowiącego przybliżenie zasadniczej problematyki niniejszego studium, koncentrującego się wokół konsekwencji (dla funkcjonowania w dorosłym życiu) wychowywania się w rodzinach dotkniętych kryzysami. Literatura przedmiotu oraz terapeuci coraz częściej kierują uwagę nie tylko na kwestię dorosłych dzieci alkoholików (DDA), ale także – rozpatrując problem w szerszym ujęciu – dorosłych dzieci z rodzin dysfunkcyjnych (DDD), zaznaczając tym samym, że osoby, które wychowywały się w nieprawidłowym, dysfunkcjonalnym środowisku, projektują zaburzone zachowania na swoje własne życie partnerskie, rodzinne i społeczne (Pospiszyl, 1998, s. 17–175).
PL
Youth slang as a sociolect serves to integrate and distinguish a particular group and to identify its members. As a rule, it is used as a community-building tool by those who aspire or actually belong to a group. In the article, the author attempts to answer the following questions: Who uses youth slang and in what communicative situations it is used at school? What is the context for using slang expressions? In what functions are they used? How are they received? Answers to these detailed questions will provide the basis for answering the main one: What is the significance of youth slang used in school communication for building a community? On the basis of studies carried out among school students, it may be concluded that the correct use of youth slang is closely related to the communicative situation. Deliberate and relevant use of the sociolect may become one of the elements of building a social community at school.
EN
The article focuses on the ecosystem of the family as the basic socializing environment of the child. However, this is not another definitional approach, but rather a synthesis of knowledge necessary to determine the background constituting the fundamental issues of family environment. This study is centered around the consequences of growing up in the families involved in crises and its consequences for the further functioning in adulthood. Today, more and more attention is paid not only to adults with an adult child of an alcoholic syndrome (DDA), but also more broadly – on an adult child of a dysfunctional family (DDD), thereby making it clear that children who grew up in the wrong, dysfunctional environment, design disturbed behaviour on their own life partner, family and social surroundings.
PL
Obligatory Polish middle school exams taking place just before the end of the last compulsory common stage of education provide the opportunity to reveal the level of pupils’ literacy. The acquisition of literacy defines the manner in which reality is perceived and how people participate in social life. In the article the following problem is addressed: To what degree do the Polish middle school exams diagnose the literacy of youth and to what extent can their results be of use to pedagogues? The analysis of documentation concerning exams from the years 2012–2016 indicates that the significant skills building literacy fall beyond the scope of diagnosis or are tested in such a way as to raise doubts. Thus exams provide limited information on the level of young people’s literacy.
PL
Adolescent slang and language in advertising messages interact in an interesting fashion. On the one hand, the language of advertising inspires today’s adolescents, who search for role models, modify and interpret well–known advertising slogans. On the other hand, deriving from consumer culture, the focus on the recipient requires taking into account the linguistic habits of potential customers, which in practice results in imitating adolescent language, particularly in advertisements directed at this age group. Both in the language of advertising and in adolescent slang, it is possible to find certain language trends, the context for which are current changes in language and culture. In this article, I present similarities between adolescent language and language in advertising, provide examples of adolescent words in advertising messages, describe the cultural contexts of this phenomenon and discuss the pedagogical implications of introducing adolescent slang into public discourse.
PL
The age of secondary orality, in which the oral and literate ways of thinking collide with each other, influences the communicative styles of today’s youth. One of the visible phenomena related to the language of teenagers is their progressing inability to acquire skills required to use written texts, together with the resulting cognitive and social consequences. In this article, the author discusses the impact of cultural factors on the development of youth literacy. The analyses, based on observations of the linguistic behaviour of lower secondary school students, show that young people are firmly anchored in the current communicative communities immersed in the digital world.
PL
Artykuł podejmuje problematykę uprowadzeń i porwań rodzicielskich jako zjawiska będącego kryzysem wydolności rodziny. Przyjęta problematyka implikuje konieczność analizy opisywanego zagadnienia zarówno z perspektywy naruszenia normy prawnej jak i zakłócenia funkcjonowania rodziny jako środowiska wychowawczego. Ten drugi aspekt pociąga za sobą konieczność wskazania, możliwości wyjścia z kryzysu, dróg pomocy, osób i organizacji mogących tej pomocy udzielić a także szans na zaradzenie skutkom sytuacji trudnej na przyszłość. Jako szczególną formę działań naprawczych podejmowanych w opisywanej sytuacji wskazano mediację rodzinną, która stanowić może drogę do pogłębionej analizy i zrozumienia konfliktu przez strony, co może decydować o skuteczności w przeciwdziałaniu powtarzalności zjawiska.
EN
The subject of the article refers to parental kidnappings and abductions as a phenomenon which constitutes a family efficiency crisis. The chosen subject implies the necessity to analyse the described problem from two perspectives: violation of a legal norm and disturbance in functioning of a family seen as an educational environment. The second aspect is followed by a need to indicate the possibilities of overcoming the crisis, ways of help, persons and organizations capable of providing such help, as well as the chances of eliminating the effects of the difficult situation for the future. As a special form of reparative actions taken in the described situation, the family mediation was indicated, which may constitute a way to a profound analysis and understanding of the conflict by the parties – the fact that may influence the efficacy of preventing repetitiveness of the phenomenon.
EN
Over the last decades, a trend of population aging has been observed in Poland and across the world. It is a result of extended lifespan, increased quality of life and higher standards of health care. The gradually growing group of the elderly in Poland results in a steadily increasing significance of this consumer market. Services, in particular e-services, may play a pivotal role in the life of the elderly, helping them to better function in the society and satisfy their basic and higher needs. As a results, the group of consumers in question must move from traditional solutions to modern technologies e-services are based on. The objective of the study is to identify the behavior of the elderly (over 60 years old) in the Polish market of e-services. The study is based on secondary resource analysis, questionnaires and the CAWI method. The sample was randomly selected from the panel of users (n = 508). The results of the authors’ own study suggest that the commonly used services are e-trading and e-banking, meant satisfy daily needs more easily. The indicated benefits were, e.g., comfort, saved time and money, easier access to services
11
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Polish Consumer on the Market of Fair Trade Products

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EN
Fair Trade is an organised social movement, a trading partnership based on dialogue, transparency and respect, whose strategy is to cooperate with marginalised producers and workers. The paper discusses selected results of empirical studies conducted in 2013 within the framework of research project Polish Market of Fair Trade Products financed from the NCN funds, concerning the Fair Trade idea and Polish consumer behaviour in the market of Fair Trade products. They demonstrated that Fair Trade idea is not a subject of interest to wider circles of Polish consumers. Polish consumers most willingly buy stimulants, tea, coffee, and food products. Many of them decide to buy such products influenced by ethical and environmental factors.
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