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The article deals with the assessment of enterprise life cycle based on the annual turnover as the parameter of size, growth and success. Its aim is to propose a general lifecycle model using fractal analogy, to describe three pivotal lifecycle phases and to verify the model in selected companies with the use of test hypotheses and correlations. The research was conducted by means of structured interviews on the sample of 677 randomly selected Czech and Slovak enterprises of various types and sizes located mostly in Moravia Silesia region in Czech Republic and partly also in Slovak Republic. The obtained results show that older enterprises tend to be larger and tend to exhibit a greater average annual turnover than younger businesses, the younger and smaller enterprises have stronger tendency to grow and there are general age maxima (stability thresholds) for most size groups of enterprises within the specified reported period.
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