Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Acta Polono-Ruthenica

Authors help

  1. 1 Dudina E. A.

  2. 1 Kamalova A.

Years help

  1. 1 2007

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

ЖИЗНЬ в рекламе (семантика и функции имени существительного в рекламе)

100%
Kamalova A., Dudina E. A.
Acta Polono-Ruthenica
|
2007
|
vol. Tom 1 Nr XII
219-236
EN
The article discusses extension and intension of the advertisement concept. The core idea, originality, likeability (attractiveness), target population orientation, motivation (encouragement) are viewed as the main components of the contemporary advertising. For that 1250 slogans were analyzed to reveal the frequent lexical items (with regard to parts of speech). The fact that the most frequent name is LIFE is interpreted in view of streamline of publicity manipulation and ideology of advertising.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.