On account of the recently growing linguistic interest in baby talk, the author devotes the article to the children communication in media environment. The linguistic material is taken from the Czech television programme for children, entitled: Neviňátka, so it concerns the so called: institutional dialogue. The author presents tendencies typical for the replies of children to the TV presenter’s questions, for example: not answering in “full sentence”, taking advantage of the already acquired knowledge in a new context, elliptic form of answering caused by departing from syntactic model comprised in a question, etc.
In the presented paper, the author researches communication strategies used by the communicants in media dialogues of a specific type. In the analysed talk show topics formerly regarded as strictly private and unofficial are presented in public. However, the communicants representing a media company refrain from following communication strategies traditionally used to reach the communication goals, instead they intentionally attack their communication partners, threatening their face. The paper presents the most common types of the face-threatening strategies and provides their analysis.
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