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Franšiza - način pokretanja poduzetničkog pothvata

100%
Erceg A., Orban I.
Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
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2020
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vol. 10/2
58-70
HR
Prilikom pokretanja poslovnog pothvata potrebno je imati razrađenu strategiju poslovanja u kojoj se poduzetnici, između ostalog, bave i problemom nedovoljne popularnosti njihovih usluga. Jedan od načina pokretanja poduzetničkog pothvata je i kupovina franšize. Ulaskom u franšizni odnos poduzetnik na samom početku poslovanja može zaobići „početničke“ probleme i premostiti poslovne prepreke s obzirom na to da davatelj franšize nudi dokazanu strategiju i metodologiju poslovanja kao i potrebno znanje. Rad obrađuje pokretanje poduzetničkog pothvata kroz kupovinu franšize. Obrađuje se franšizni odnos te prednosti i nedostatke ove vrste poduzetničke alternative za uključene strane te proces kupovine franšize s potrebnim koracima. Kupnja franšizne praonice rublja istražena je u kontekstu prednosti koju ovakva vrsta poslovanja ima u odnosu na samostalno pokretanje poslovnog pothvata nekoga tko nema predznanje u predmetnoj industriji. U radu su opisani koraci kupnje franšize na temelju prijedloga poslovne suradnje dobivenog od jednog svjetskog franšiznog brenda. U cilju analize potencijalnih rizika pokretanja poslovanja napravljena je analize isplativosti, a oni se u najvećoj mjeri odnose na činjenicu da razvoj uslužnih franšiza, između ostalog, ovisi i o promjenama u društvenim navikama i stavovima. Rezultati provedenog istraživanja rada može biti korisno svim pojedincima koji razmišljaju o pokretanju poslovnog pothvata putem kupnje franšize.
EN
When starting a business venture, it is necessary to have an elaborate business strategy in which entrepreneurs, among other things, deal with the problem of scarce popularity of their services. One way to start an entrepreneurial venture is to buy a franchise. By entering a franchise relationship, at the very beginning of the business, the entrepreneur can avoid “beginner” problems and overcome business obstacles, given that the franchisor offers a proven business strategy and methodology as well as the necessary knowledge. The paper deals with starting an entrepreneurial venture through the purchase of a franchise. The paper discusses a franchise relationship and the advantages and disadvantages of this type of entrepreneurial alternative for the parties involved. It also observes the process of buying a franchise together with the necessary steps. The purchase of a laundry franchise has been explored in the context of the advantage that this type of business has over starting a business venture by someone who has no prior knowledge in this particular industry. The paper describes the steps of buying a franchise based on a business cooperation proposal received from a global franchise brand. In order to analyze the potential risks of starting a business, cost-effectiveness analyses were made, and they are mostly related to the fact that the development of service franchises, among other things, depends on changes in social habits and attitudes. The results of the conducted research work can be useful to all individuals who are considering starting a business venture through the purchase of a franchise.
2
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E-LOGISTICS and E-SCM: How to increase competitiveness

100%
Erceg A., Damoska Sekuloska J.
LogForum
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2019
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vol. 15
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issue 1
155-169
EN
Background: Recent technology development and the rise of e-commerce activities influenced changes in the logistics field and have “forced” companies to change their approach to logistics. On the other side, we are witnessing new developments in logistics service providers and their transformation. Competitiveness today doesn’t depend only on price but also on customer service and delivery time. This can be influenced by the implementation of modern methods in logistics. Thus, logistics service providers in the global market are looked at as business partners and the relationship with logistics service company is considered as a partnership. Because of the development in technology e-logistics concept has become more frequently used since it gives concepts for information sharing and information transparency within partners within supply chains. Thus, one of the important tasks of e-logistics is to share information with its partners and with that, it can have an influence on their competitiveness. The main aim of the paper is to show that the right logistics service provider in the modern supply chain can help companies to gain and maintain competitiveness and especially by using different modern digital tools in doing business. Methods: Paper has been written based on the analyses of the reviewed literature together with determining potential influence e-logistics and e-SCM have on company’s competitiveness. The case of DHL included in this study has been selected to present potentials which e-logistics have on creating a competitive advantage. Results: Research results show that use of advanced logistics operator can help companies in increasing their competitiveness in today’s market Conclusions: Customer experience, new entrants, technology collaboration vs. competition are major characteristics of the new trend and logistics service providers will need to adapt to these changes. Improved running in one of the previously mentioned areas will create and maintain the company’s competitiveness and as more modern technological tools and solutions will be used, companies will be able to have more benefits.
PL
Wstęp: Rozwój technologii, który postępuje w ostatnim czasie oraz wzrost aktywności związane z e-commerce, wymusza zmiany w obszarze logistyki jak również podejście wielu firm do obszaru związanego z logistyką. Z drugiej strony można obecnie zaobserwować rozwój dostawców usług logistycznych i ich przekształcenia. W obecnych czasach konkurencyjność nie polega jedynie na cenie ale również na jakości usług oraz czasie realizacji. Wpływa to również na wdrażanie nowoczesnych metod w logistyce. W związku z rozwojem technologii, koncepcja e-logistyki jest coraz częściej wdrażana, umożliwiając wymianę informacji oraz jej przejrzystość dla wszystkich uczestników łańcucha dostaw. Dlatego też jednym z najważniejszych zadań w-logistyka jest przekaz informacji pomiędzy partnerami, co wpływa na ich konkurencyjność. Celem tej pracy jest zaprezentowanie właściwej postawy dostawcy usług logistycznych we współczesnym łańcuchu dostaw, która może pomóc uzyskać firmom przewagę konkurencyjną poprzez między innymi stosowanie najnowszych rozwiązań technologicznych. Metody: Na podstawie przeglądu literatury dokonano analizy obecnej sytuacji, następnie określono wpływ e-logistyki oraz e-SCM na konkurencyjność firmy. Na przykładzie firmy DHL zaprezentowano potencjalne korzyści e-logistyki dla podwyższenia przewagi konkurencyjnej. Wyniki: Otrzymane wyniki wskazują na uzyskanie przewagi konkurencyjnej przez operatora logistycznego, stosującego zawansowane rozwiązania technologiczne. Wnioski: Doświadczenie klienta, nowi użytkownicy, współpraca w zakresie używanych technologii versus konkurencyjność to główne elementy charakteryzujące nowy trend, który muszą wdrożyć do swojej praktyki dostawcy usług logistycznych. Poprawa w którymkolwiek z powyższej wymienionych obszarów stwarza możliwość do utrzymania konkurencyjność firmy. Wraz ze wzrostem stosowanych nowoczesnych rozwiązań technologicznych, firmy uzyskują więcej korzyści.
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