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Wiejska turystyka kulturowa na przykładzie Wielkopolskiego Parku Etnograficznego w Dziekanowicach

100%
Zakrzewska J.
Turystyka Kulturowa
|
2011
|
issue 7
4-19
EN
The article outlines the idea of rural cultural tourism which is the aim of tourist trips more and more often. The example of such trips’ destination is the Greater Poland Ethnographic Park (Wielkopolski Park Etnograficzny) in Dziekanowice which paints the picture of the Greater Poland (Wielkopolska) countryside in the past. The text aims at bringing closer the history of the open-air museum development in European countries considering the Polish open-air museum thoughts. The last part of the article presents the survey data regarding the assessment of the Greater Poland Ethnographic Park’s attractiveness as a suggested destination for spending leisure time.
2

Manipulacyjne mechanizmy współczesnej reklamy

100%
Zakrzewska J.
Biuletyn Edukacji Medialnej
|
2012
|
issue 1
38-49
EN
Manipulation in advertising has a significant impact on the assessment of the world as seen by a potential consumer. It imposes a certain picture of reality upon a specific recipient, which certainly affects one’s way of thinking and acting to become a kind of lawlessness. Above all, advertisers seek to achieve the desired aim, which is to sell their product, often without regard for the consequences of their actions. Therefore, it seems to be essential to put some fundamental questions concerning the reality created by advertisements. Firstly, it is worth considering what, in general, manipulation through advertising is, and to what extent it influences anyone who experiences it. Another issue worth pondering is the impact of subliminal techniques on the recipient’s subconsciousness, and thus the ethical dimension of such practices. The last yet certainly very important issue is the answer to the question of how children perceive the advertising message and how the manipulation it contains affects them?
3
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Potencjał kulturowy Turcji a preferencje turystyczne Polaków i dostępność kulturowej oferty turystycznej

100%
Zakrzewska J.
Turystyka Kulturowa
|
2010
|
issue 12
17-34
EN
The article touches the issue of Turkey potential to develop the chosen forms of cultural tourism: cultural heritage tourism (including the archeological one), urban tourism, culinary tourism, ethnic tourism, study tourism (the author includes an example itinerary) and Polish diaspora/sentimental tourism which is very important for Poles though it is undervalued. The remaining part of the article presents a part of empirical research including information about cultural preferences of Polish tourists visiting Turkey and about the themes of cultural tourism offers available on Polish tourist market.
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