The purpose of this paper is an interpretation of the criteria of instruments introduction into ecological policy [Fiedor, Graczyk 2003], It aims at describing the conditions in which the criteria of ecological policy instruments evaluationare better fulfilled. An interpretation of the criteria will be carried out from the perspective of the instruments contribution to the internalization of the external ecological costs. It is an evaluation undertaken from the perspectiveof regulating entities. It should be noted that an evaluation from the point of view of the reaction of entities subjected to regulation is also possible.
This research was aimed at investigating a given form of ecological awareness. The ecological awareness of consumers madę edivent in purchasing decisions is an important factor, sińce awareness that the State of the natural environment depends on the activities of each individual is clearly growing [see Sołdra-Gwiżcz, 2002, 35-53]. The choice of individuals in this field are particularly broad. For the purposes of this article we will adopt the approach taken by Parysek and Dutkowski [1994] that “one may assess the level of social awareness, in which the conditions and opportunities for the realisation of human values are recognized, by ecological awareness.”