Jean Baudrillard thinks that during the act of communication with the world subject cannot reach pure objects, it can only grasp the created i J. Baudrillard thinks that during the act of communication with the world subject can’t reach pure objects, it can only grasp the created image of objects. This observation leads to crisis of subjectivity, which can be overcome by an activity in the space of art. The solution for this crisis is not related to art understood in a traditional way; art should show the way of working of reality instead of reflecting objects.
Damien Hirst is a “post-artist”; in other words, he is an artist who began his work after “the end of art.” He is a representative of the group called Young British Artists. In the article, his work becomes a pretext to take on the problem of “the end of art” and to discuss the difficulties with analysis related to it, thus defining the purpose and the aesthetic value of an art work. The author compares and critically considers the views of three art theorists: Donald Kuspit, Jean Baudrillard, and Arthur C. Danto. In the context of their theories, the author also analyses some chosen artworks of the so-called post-art.