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KOMUNIKAČNÉ NÁSTROJE A ICH POUŽITIE V REALITY TV

100%
Gondeková V.
Motus in verbo: časopis mladej vedeckej generácie
|
2019
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vol. 8
|
issue 1
32 – 39
EN
The study is focused on the theoretical definition of communication tools as components of the communication concept. There are three types of communication tools: persuasive techniques, arguments, and stereotypes. In this paper, we study communication tools in television programmes of the reality TV genre. Reality TV is characterized as unfeigned programmes, with or without script, which depict ordinary people in their real lives and which have entertainment goals. The aim of the study is to characterize and theoretically define communication tools in reality TV programmes.
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Persuasive-Communication and Manipulative-Communication Concepts in Television Programme of the Reality TV Genre

100%
Gondeková V.
Media Literacy and Academic Research
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2018
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vol. 1
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issue 2
51-59
EN
The study explores determinants of the nature of communication concepts. A communication concept is a communication access which is used by communicators to reach their goal. In text a communication concept is realised by communication tools. There are three types of communication tools: persuasive techniques, arguments and stereotypes. Communication tools are the main determinants of a communication concept’s nature. A communication concept can be persuasive-communication and manipulative-communication. The nature of communication concept as whole is determined by the position of its components on an axis between persuasion and manipulation. The aim of this study is to characterize and theoretically determine components of communication concepts in reality TV programmes of reality TV in Slovakia.
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