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Przedsiębiorczość jako determinanta konkurencyjności organizacji zorientowanej projektowo

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Strojny J., Berezowska M.
Przedsiębiorczość - Edukacja
|
2007
|
vol. 3
225-232
EN
Authors start from a theoretical debate about a change, and consequent uncertainty, as a determinant of a company growth and they recognize entrepreneurship as a fundamental attribute of a competitive organization. According to the authors entrepreneurship is strictly related to the innovation of the company. The creation of innovation as well as products development and reasonable use of them on the market, i.e. good interactive marketing and new or enhanced product launched to better fulfill customers’ needs and beat the competitors by value advantage - all of these decide on importance and success of the company. In the second part the authors explain how to build entrepreneurship in the project-oriented organization.
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