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Zeszyty Prasoznawcze
|
2013
|
vol. 56
|
issue 4
495-508
EN
The author considers the relation between the allowed and not-allowed creation in television documentary forms and asks the question about their boundaries. She provides not only some examples of programmes in which journalistic provocation and reconstruction of facts were used, but also those made in a traditional way. She points out the fact that the boundaries of creation in traditional feature programmes and television documentaries are little-known. She takes into consideration the question to what degree the process of preparation of facts for television narration infl uences the reported reality. American television producers say that “Life is a bad television”. How to bring this statement together with the rules of non-fi ction formats?
PL
Koncepcja interim management (IM) jest w Polsce jeszcze relatywnie mało znana, chociaż w wyniku dążenia w krajach Unii Europejskiej do zwiększenia mobilności pracowników i elastyczności form zatrudnienia może stać się powszechnym i cenionym rozwiązaniem w polskich przedsiębiorstwach. Celem artykułu jest analiza możliwości wykorzystania koncepcji interim management, czyli zarządzania czasowego, jako elastycznej formy zatrudnienia menedżerów najwyższego szczebla we współczesnym przedsiębiorstwie. Na wstępie przedstawiona została istota i geneza koncepcji interim management. W dalszej części scharakteryzowano rynek pracy dla interim menedżerów w Europie i w Polsce. Przeprowadzono porównanie tej formy elastycznego zatrudnienia z innymi formami stosowanymi obecnie w polskich firmach. W końcowej części artykułu dokonano identyfikacji kluczowych korzyści i zagrożeń, wynikających z implementacji koncepcji IM zarówno dla przedsiębiorstw, jak i dla kadry zarządzającej.
EN
The concept of interim management (IM) is still relatively little known in Poland. However, it can become widespread and highly regarded solution in the Polish enterprises as a result of striving to increase labour mobility and flexibility of employment forms in the European Union. The aim of the paper is the analysis of the possibilities of implementing the concept of interim management as a flexible form of employment in the modern enterprise. At the outset, the essence and genesis of the concept of interim management has been presented. In the following part, the labour market for interim managers in Europe and Poland has been characterized. The comparison of this form of flexible employment and other forms used in Polish companies has been conducted. In the final part of the article, the key benefits and risks of implementation the concept of IM for the company as well as for interim managers have been identified.
PL
W artykule omówiono temat eyetrackingowej diagnozy zachowań nabywców jako elementu działań podejmowanych przez firmy w obszarze merchandisingu. Zaprezentowano zagadnienia związane z istotą badań eyetrackingowych i zastosowania eyetrackingu mobilnego i stacjonarnego w mikro- i makronawigacji. Zwrócono szczególną uwagę na rezultaty badań eye-trackingowych dotyczących decyzji nabywców w powiązaniu ze strategią lokalizacji produktów „na półce”. Wskazano na konieczność podejmowania prezentowanych analiz przy wykorzystaniu innowacji technologicznych ze względu na potrzebę zmniejszania kosztów i zwiększania przychodów podmiotów gospodarczych, a w konsekwencji poprawę ich wskaźników ekonomicznych.
EN
The paper discusses the subject of the eyetracking diagnosis of customers’ beha¬viour treated as an element used by companies in the area of merchandising. Issues related to the essence of research on eyetracking and the use of mobile and stationary eyetracking in micro- and macro-navigation. Attention is paid to the results of research on eyetracking of customers’ decisions in relation to locating products on the “shelf”. The paper indicates the necessity of using technological innovation in analyses in order to reduce costs and increase revenues of businesses which in turn improves their eco¬nomic indicators.
EN
The article presents the analysis of the readiness of students - current and future human resources in IT branch - enrolled in Computer Science field of study in Lubelskie region universities to work in the German IT sector. The determinants of spatial mobility towards Germany, related to potential employment in the sector in line with their education, have been indicated. The factors that affect the resigning from a job seeking in this country have been also identified.
EN
The modern job market requires higher education graduates wide knowledge and various skills. Great importance have not only functional competence, directly related to the field of study of graduates, but also social skills necessary to work in teams, communicate effectively in business, creative problem solving and effective activities. The article presents the analysis of the role of social skills required in the labor market in the IT industry. It includes the results of questionnaire surveys conducted by the authors in two groups of respondents - employers and employees. The opinions of senior executives and business owners operating in the Lubelskie region, and students enrolled in Computer Science field of study in Lubelskie region universities have been analysed.
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