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1

Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs

100%
Rostro F. R., Grudzewski W.
Ekonomika i Organizacja Przedsiębiorstwa
|
2007
|
issue 6(689)
57-64
EN
SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus.
2

Company's Internal Communication in Employees' Trust Building

81%
Grudzewski W., Hejduk I., Sankowska A.
Ekonomika i Organizacja Przedsiębiorstwa
|
2008
|
issue 5(700)
5-10
EN
Trust management within a company embraces inter alia employees' trust building. The results of the research indicate that Polish employee would trust more if he/she was informed about company's financial performance.
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