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Nagrody literackie – „konie pociągowe” rynku książki?

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Degen D.
Toruńskie Studia Bibliologiczne
|
2008
|
vol. 1
|
issue 1
57-69
EN
The growing competition on the book market has put the marketing activities in the centre of publishers' interest. One of the most important tools for book promotion are literary prizes. They determine the success of both writers and publishers as well as commercial one. The best known Polish literary prize is the NIKE Prize, founded in 1997.
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[recenzja:] Michał Rogoż: Czasopisma dla dzieci i młodzieży Instytutu Wydawniczego „Nasza Księgarnia” w latach 1945−1989. Studium historycznoprasowe, Kraków 2009 (Dorota Degen)

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Degen D.
Toruńskie Studia Bibliologiczne
|
2010
|
vol. 3
|
issue 2(5)
181-183
EN
A review of a book on magazines for children and young people published by Publishing House 'Nasza Ksiegarnia' before 1989. The topic presented in the book is of much value to both Polish press studies and Polish modern educational studies.
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