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Wyzwania definicyjne start-upów

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Andrejczuk M.
Górnośląskie Studia Socjologiczne. Seria Nowa
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2020
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vol. 11
54-66
EN
In recent years, with the development of entrepreneurship, a new concept has been coined - a start-up (or a startup). Because of the lack one common definition thereof, some questions emerge: Is any newly established company a start-up, or does this term refer only to companies fromthe branch/market sector of new technologies, or maybe there are other decisive requirements? The significance of this issue follows research and analysis of the entities are undertaken and also in the face of work on Prosta Spółka Akcyjna (a new legalform for economic entities of the discussed kind). The aim of the article is to present various ways of defining start-ups present in the subject literature, but also in various initiatives and activities organized in the start-up community. On this basis, an attempt is made to determine the boundary conditions of the concept of start-up and to characterize it
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Corporate social responsibilityin shaping the media image of the company

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Andrejczuk M.
Journal of Education Culture and Society
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2010
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vol. 1
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issue 1
19-25
EN
Enterprises frequently employ Corporate Social Responsibility (CSR) to create a positive brand image in the media. To further good relations with stakeholders, companies create an image before their customers by their participation in public campaigns and information in advertisements employing elements of CSR. Discussing this practice, I will highlight aspects of this phenomenon in the context of consumer opinion about advertisements. Some examples of companies show that Cause Related Marketing (CRM) and public campaigns are becoming more significant in the strategies of cause related companies. Enterprises at all costs want to buy their way into the favour of stakeholders, and through various marketing actions they try to build a strong brand and position in this way. In spite of the low evaluation of advertisements and the decline in confidence in them, enterprises aim to convince everyone that they are socially responsible companies.
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