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Dokumentacyjne źródła Informacji w badaniach marketingu międzynarodowego

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Kudła M., Uniwersytet Łódzki K. H. Z.
Acta Universitatis Lodziensis. Folia Oeconomica
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1985
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vol. 47
EN
The process of solving problems in a foreign trade enterprise consists in undertaking appropriated decisions . Information is a "raw material “ which becomes processed in this process, The in formation is derived from specific data evaluated by the human mind. The source of data abroad may be both intermediate outlets and specialized agencies dealing with marketing research ( e . g . Nielsen ) while in Poland these are market research centers or marketing departments in foreign trade enterprises . The author has made an attempt at classification of the main sources of data, which may be utilized by decision makers in foreign trade enterprises in solving problems connected with foreign markets. There are also discussed the main obstacles and barriers encountered while collecting data in the course of studies on the international marketing.
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Непосредственное сотрудничество предприятий Польши и СССР (предварительные результаты исследований)

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Kudła M., Łódzki U.
Acta Universitatis Lodziensis. Folia Oeconomica
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1989
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vol. 97
EN
The analysis performed by the author aims at identifying conditions of direct cooperation between enterprises from Poland and the USSR. The studies encompassed the experience gained by eight enterprises from Lodz in their direct cooperation with partners from the Soviet Union. They were carried out in March 1986. The fact that the Centre plays the role of an integrator in the process of initiating end promoting direct cooperation of enterprises does not seem to be the best solution, as accomplishment of direct cooperation goals, both in the closer and more distant future, calls for true autonomy of enterprises in choosing their partners and in their independent determination of the scope and methods of this cooperation. These problems should be an object of further studies both in Poland and in the Soviet Union, and their findings should be confronted.
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