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EN
The interest in the role of non-governmental organizations (NGOs) in health promotion results from the fact that health promotion, being the process of enabling people to increase control over and improve their health, emphasizes the need of strengthening the social participation in health activities. The involvement of the society is a key to success in health promotion. Because NGOs represent opinions and interests of various groups of citizens and play an important role in the stimulation of social activity as well as in the building of social ties they become an important resource for health promotion. Especially it applies to small organizations serving local communities. As the experiences of many countries indicate, they are significant participants of the implementation of health promotion programs. The article presents findings from the study 'Local associations in health promotion'. The research was carried out by means of mail questionnaire. It covered 1333 local associations, which operate in the community development area - those directly and those indirectly oriented towards health problems. The results of the study show that the main factors which determine the NGOs' activity in health promotion are: their contacts with other organizations engaged in health improving activity, contacts with community health care units, the use of publications addressed to NGOs as a source of information, the volunteers' involvement in organization's activities and the presence of nurses amongst association's members.
EN
Primary prevention and health promotion actions bring varied effects which do not always correspond to expectations of those who implement them. The source of that discrepancy might be seek in the diversification of people's attitudes towards institutional actions aiming at the change of their behaviour. People's attitudes towards primary prevention and health promotion institutional actions and their determinants have not been of much interest to researchers so far. This is why the current knowledge of them is exceptionally poor. The purpose of this article is to present the design of the research project 'Lay meanings of health and life orientations of Poles and the attitudes towards prevention and health promotion' conducted by Institute of Cardiology in Warsaw. The project's aim is to identify attitudes towards institutional educational actions being undertaken within primary prevention and health promotion area, and most of all to recognize their determinants and to assess the frequency of their occurrence.
EN
The authoresses present the assumption that medicalization of disease prevention and health promotion ignores these health factors which are not dependent on medicine and behaviors. They also ask a question to what extent promoting the idea of healthism, born in the 80s is assimilated in social consciousness. The authoresses discuss the roots of medicalization of health, the very concept of healthism, the role of medicine in controlling social behaviors. The question is: do new norms concerning health and health promotion produce 'new deviants'? Thus it is not the very behavior that is deviant but how it is evaluated by society in view of these norms. The aim of empirical research was to study to what extent breaking norms concerning health is rejected by society. The research proved negative attitudes towards improper behavior, though varied in reference to different types of dissents. It suggests that the emergence of new social rules regulating health-related behavior is in process.
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