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1

Развлекательный дискурс в русскоязычном интернете

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КАРПОВА Т. Б.

Stylistyka

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2011

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vol. 20

163-174

RU

Leisure discourse is one of the main types of the d course of Russian-speaking internet. It realizes the aims of a language person for the way of spending time, resting, entertain- ment. The field of leisure discourse in runet is formed by such micro-fields as communi cation, self-presentation (designing of a web-person), сгеапѵе works, hobby, cognition (navigation), playing, sex. Motives and functions of leisure activity of a language person, as well as those genre forms where this activity takes place, have been analyzed

2

Эпатажность как стилевая доминанта сетевых СМИ

100%

КАРПОВА Т. Б.

Stylistyka

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2009

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vol. 18

263-272

RU

The article describes that network mass media which appeared as a new type of discourse in the Russian-speaking sector of the internet - runet - morę than ten years ago are active- ly forming in the socio-cultural space of Russia. It mentions both generał features for the network and traditional mass media and specific ones characteristic only for network edi- tions, conditioned at first by technical possibilities of the internet (hypertextuality, inte- ractivity, multimediability, etc).The major content of the publication is connected with the display of speech epatage as the style dominant of the texts in network mass media. It is shown, for example, that the first phrase of the text (its peculiar headline-“hook”) is devoted arousing maximum inte- rest of the reader, to “hook” him and thus it is epatageous by its naturę, destination. Such a phrase tums out often to be units having both linguistic and cultural meaning, called lo- goepisystems or logoepisystemoids (transformed logoepisystems).The main idea of the article is that the traditional publicistic pathos of mass media has changed on the internet to the tonality of total irony and language gamę, resulting in the fact that the text is perceived as an enigma to be not only read, but rather unriddled.

3

Русская речь в неофициальном интернет-общении

100%

КАРПОВА Т. Б.

Stylistyka

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2007

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vol. 16

479-492

RU

Linguists in Russia estimate ambiguously the language of runet (Russian-speaking sector in internet). A generał trend to negligence of the Russian language, supplanting it by simplified English, adherence to slang and depressed vocabulary, destruction of ortho- graphic, punctuation and other norms is noticed.Especially distinctly it is manifested in unofficial internet intercourse, in such its genre forms as chat, forum, web-site, weblog, private correspondence by E-mail and using “I seek you” (ICQ and its analogs).In runet the traditions of Russian risorial culture are realized. Laughing and mocking, the internet “inhabitants” become bolder, feel morę confident, morę comfortable, inclu- ding in the language used as well. Computer-net slang in the runet fights actively with americanization by giving other meanings to terminology in a foreign language. It is an original way to make the internet accessible, pleasant, its own, Russian, it is a demonstra- tion of the emerged possibility to return the vivid naturę of non-edited spontaneous speech which was lost during domination of the bookish speech. Through cheerful camival humor of the runet “the emotional ecology of socium” is improved, and the language play is an “active tool of catharsis”.It is remarkably to notę that the Russian mentality in generał is characterized by a disli- ke to strict regulation, conventionalities, where actually any everyday culture-conditio- ned regulation of the behavior is meant. That is why the runet is sensitive to new, non-standard and deviant units of speech if they differ by sufficient expressiveness. And even epatage vocal forms acquire in the internet medium the function of accentuation of a human individuality, originality and thus realize the desire of a speaker deviating from norms of behavior to be noted, to attract attention.Therefore, the determinant of vocal self-realization of a personality in non-formal runet is playing improvisation style typical for today’s cultural context defined by many as time of postmodemism. We can also notę here another-maximum confiding, private style when there is “intercourse in virtual with masks down”. Such a zonę of elevated emo- tionality is, for example, weblogs. During functioning a Russian-speaking personality in runet, the typical features of Russian national character become apparent, such as particu- lar emotionality, anti-rationality, inclination to passivity and fatalism, love for moral .

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3 Stylistyka

3 КАРПОВА Т. Б.

1 2011

1 2009

1 2007

Развлекательный дискурс в русскоязычном интернете

Эпатажность как стилевая доминанта сетевых СМИ

Русская речь в неофициальном интернет-общении