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Związek pomiędzy zaufaniem do lekarza a postrzeganą jakością usługi medycznej

100%
Krawczyńska A., Uniwersytet Łódzki W. Z.
Acta Universitatis Lodziensis. Folia Oeconomica
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2013
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vol. 287
EN
The issue of trust as an ethical foundation of social infrastructure has always aroused intense interest among social scientists. With the development of the concept of relationship marketing, trust and its impact on the efficiency of the organization has also become a subject of research. The results of these studies show indisputably that the acquisition and maintenance of trust is a key factor in building and developing long-term relationships and valuable service. It is essential that there may be a transfer of knowledge, and cooperation agreements between the two sides. Trust is also an essential part of intangible assets. It is not surprising that research on the issues of trust are carried out in different sectors in this important sector of healthcare services. However, due to the multitude of work and research as well as a variety of approaches to the issues of trust, its determinants and consequences, aim of this article is to analyse this issue on the basis of the perceived healthcare service quality.
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Metody kształcenia menedżerów na wyższych uczelniach

63%
Krawczyńska A., Sibińska A., Uniwersytet Łódzki K. M.
Acta Universitatis Lodziensis. Folia Oeconomica
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2004
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vol. 179 cz. 2
EN
The aims of the article are to contribute to a better understanding of the nature and extent of future managers' skills and abilities and show the role of higher business education in developing these features in graduates. The paper analyses labour market's expectations for business graduates with particular reference to developing them during studies at universities and academies. The article is based on a research project undertaken by the Marketing Department of the University of Lodz in 2002. The main research hypotheses are touching two issues: the depreciation of marketing manager profession in Poland and big surplus of business graduates (including marketing ones), that are not properly prepared for future work. The research was carried out in two separate parts: 1. desk research including gathering information of competitive educational market and 2. field surveys based on interviews of academic teachers and students of the Marketing Department and postal surveys of commercial enterprises and personnel companies in Poland. It expresses the opinion, that higher education system in Poland puts the main stress on theoretical background and is not adopted to create and shape skills and abilities.
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