The author presents the history of the idea of consumer protection and its impact on the contemporary European law. The discussed proposals of consumer protection have been described with particular empha¬sis on the financial market, especially the insurance sector. The paper mentions the problem of the lack of a consistent definition of a consumer in a variety of acts. The concept of consumer is examined in both eco¬nomic and legal terms, presenting the to-date achievements of science in this field.
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