The main thesis of the paper is that the conception of Marx’s fetishism and the ontology of money reveal the level of imagination as ideology. Imagination interpreted in the language of Georg Wilhelm Friedrich Hegel is a source of signs-pictures which create the social sphere of aesthetics and semiotics. Aesthetization of social sphere is connected with spatial thinking which is based on the reference to nature and connected – in the philosophy of Hegel – with art and religion. Religion should be transgressed by the philosophy and Marx shows this dialectical moment in the social condition of work and workers in capitalism. Aesthetic and discourse can be important for economic analysis foreshowing the distribution of signs, but also as a negative element of social being.