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PL
Decentralizacja kompetencji i środków związana z reformą ustrojową zobowiązała samorządy do realizacji zadań związanych ze świadczeniem usług publicznych. Nowe warunki ustrojowe, a zwłaszcza rozwój gospodarki rynkowej, decentralizacja uprawnień, środków i odpowiedzialności na rzecz samorządów terytorialnych oraz szczupłe w stosunku do zadań środki finansowe, stały się czynnikami aktywizującymi podejmowanie przez nie wspólnych przedsięwzięć z innymi podmiotami. W opracowaniu dokonano diagnozy zakresu wspólnych przedsięwzięć samorządów i innych podmiotów. Wstępne założenia, że doświadczenia współpracy wskazują na niepełne wykorzystanie istniejących w tym zakresie możliwości, zweryfikowano w oparciu o pierwotne (badania bezpośrednie) i wtórne źródła informacji.
EN
The decentralization of competences and measures stemming from the systemic reform has obliged local governments to carry out public service tasks. The engagement of municipalities in cooperation with external entities has resulted in better use of local capacities and resources than in other municipalities. The obligation to provide public services by local governments did not mean that each of them had to implement them on their own. The new systemic conditions, including the development of market economy, decentralization of powers, means and responsibilities on behalf of territorial authorities, and often insufficient financial resources, have become activating factors for joint ventures with other, external entities. This study is an attempt to assess the extent to which the possibilities of local government’s cooperation with other public and private actors have been exploited so far.
EN
Competition of the environment, complexity and changes in the economic processes, the evolve of the representative democracy through to democracy based on the dialog create a special role of the information, communication and knowledge. Because of that there appears the need of development of communication systems in the regions/territorial divisions. The local government is concentrated on the aims and the rules of local community what leads them to be marketing orientated. They can influence both the members of local community as well as outsiders if their goals or businesses are or able to be integrated with community's aims. Integration of local investors (also those potential) can create quite stable relations, which are based on the roles and assumes of partner marketing. The basic element of this process is well prepared communication system.
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