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Texts soaked with culture: The impact of cultural differences on the thematic structure of British and Polish national dailies

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Zięba A.
Central European Journal of Communication
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2015
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vol. 8
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issue 1(14)
79-92
EN
Th is paper examines the thematic structure of written media texts published in two national Polish and British dailies, namely Gazeta Wyborcza and Th e Guardian. Th e investigation, based on traditional content analysis methods, includes over a thousand articles published between January 14, 2010 and February 10, 2010. Th e analysis of data includes a study of frequency of occurrence of individual topics. Results are interpreted with reference to Hofstede’s 5D model and Hall’s division of societies into high-context and low-context cultures. Th e investigation reveals signifi cant correlation between the frequency of occurrence of individual topics and cultural patterns characteristic to national culture, especially in the dimensions of uncertainty avoidance and individualism vs. collectivism. It is argued that the results of the study support a belief that culture wields an infl uence on language. Th e author concludes that the impact that culture has on language in press starts at the level of news values — the criteria of prominence of media texts.
2
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Google Books Ngram Viewer in Socio-Cultural Research

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Zięba A., Adam Mickiewicz University P., azieba@amu.edu.pl
Research in Language
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2018
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vol. 16
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issue 3
EN
The objective of this paper is to verify if Google Books Ngram Viewer, a new tool working on a database of 361 billion words in English, and enabling quick recovery of data on word frequency in a diachronic perspective, is indeed valuable to socio-cultural research as suggested by its creators (Michel et al. 2010), i.e. the Cultural Observatory, Harvard University, Encyclopaedia Britannica, the American Heritage Dictionary, and Google. In the paper we introduce a study performed by Greenfield (2013), who applies the program to her Ecological Analysis, and contrast the findings with a study based on similar premises, in which we follow the trends in changes in word frequency throughout the 19th and 20th centuries to observe if these changes correspond to one of the major socio-cultural transformations that took place in the studied period, i.e. mediatization. The results of this study open a discussion on the usefulness of the program in socio-cultural research.
3
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TO IMPROVE THE EMPLOYEE ASSESSMENT PROCEDURES – DEVELOPMENT OF RATIO WITH THE USE OF IRT MODELS

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Zięba A.
Metody Ilościowe w Badaniach Ekonomicznych
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2017
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vol. 18
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issue 1
157-166
EN
Taking into account the trends in selecting and evaluating employees connected with the use of more and more objective tools, as well as more and more crucial human resources issues in an enterprise, it seems necessary to develop more and more innovative methods and tools. The objective of this paper is to develop a ratio to assess the employee on the basis of several traits at the same time as well as the achievement of specific targets in the company growth. Such ratios are rarely discussed in the literature, however, the analysis can provide a lot of useful information about a specific issue.
4
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Wykorzystanie modelu PCM w prognozowaniu potencjału zawodowego kandydatów do pracy

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Zięba A.
Econometrics. Ekonometria. Advances in Applied Data Analytics
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2014
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issue 4(46)
43-51
EN
The issue of career potential is currently very popular. Experience and potential − that is what the most of employers are looking for. Employers are wondering whether the candidate has the potential to take on a new challenge training. The article attempts to bring the issue to measure the career potential. It presents the most common tools used by employers in the recruitment process and the most common mistakes committed by them. In the next part PCM model is shown, which can be a helpful tool in recruitment procedures − a tool used to assess the potential of training.
5
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Kultura narodowa w rubrykach. Charakterystyka porównawcza polskich i brytyjskich dzienników ogólnokrajowych

63%
Zięba A., Borowiak-Dostatnia M., Uniwersytet im. Adama Mickiewicza
Acta Universitatis Lodziensis. Folia Linguistica
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2012
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vol. 046
EN
The objective of this paper is to examine the section structure of two national dailies, namely The Guardian and Gazeta Wyborcza with content analysis tools. The differences are then studied in the context of national cultures characterized within the framework of Hofstede’s dimensions of culture and Hall’s low-context and high-context societies. Thereby, we investigate the relationship between national culture and communication patterns occurring in the press to conclude that a national culture has major impact on the overall structure of the dailies, as well as on the length of individual sections and the number of special reports.
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