Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 3

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Metaphors and Ideology – Gendered Metaphors in Economic Discourse

100%
Silaški N.
Gender Studies
|
2012
|
vol. 11
|
issue Supplement
207-219
EN
Under the theoretical wing of Conceptual Metaphor Theory and Critical Metaphor Analysis we deal with one specific aspect of economic discourse in English in an attempt to draw attention to the distinctively gendered metaphor of SLENDERNESS on which the concept of the ideal company is based today. The analysis is based on the notion of downsizing and metaphorical expressions that give linguistic voice to the LEAN IS HEALTHY metaphor. Our aim is to demonstrate how ideological values are subtly intertwined with metaphors in economic discourse, so that seemingly harmless metaphors support and reconstruct an aspect of social reality- an androcentric world view.
2

An Increase in Imported Goods, Imports Have Increased – The Role of Teaching Pronunciation in an Esp Classroom

63%
Đurović T., Silaški N.
Romanian Journal of English Studies
|
2013
|
vol. 10
|
issue 1
89-98
EN
The fact that English has become the major lingua franca of international business and economy has influenced the goal of teaching pronunciation in an ESP economics classroom: the nativelike speaking skill as the ultimate goal has been superseded by a more realistic and more reasonable goal - the adoption of intelligibility and communicability skills. We argue here, however, that pronunciation skills should be included in a university level ESP economics course syllabus. We point out common pronunciation errors made by economics students due to first-language transfer, exemplifying our points with various types of exercises aiming at overcoming their pronunciation problems.
3

Metaphors of Hegemonic Masculinity – Women’s Understanding of Sport Metaphors in Political Discourse

63%
Radić-Bojanić B., Silaški N.
Gender Studies
|
2012
|
vol. 11
|
issue 1
245-257
EN
Within the framework of Conceptual Metaphor Theory (Lakoff and Johnson 1980) and Critical Discourse Analysis (van Dijk 1993, Wodak 2006) we analyse in this paper the results of a survey conducted among 100 women and 20 men in order to establish the level of their understanding of sport metaphors in political discourse. The results indicate that sport metaphors may pose a serious barrier to women’s understanding of political life and may discourage women’s political participation.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.