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Die „Fröhliche-guten-Tag-Anzeige" zwischen Familienanzeige und bimodaler Kontakttextsorte

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Spillner B.
Lingwistyka Stosowana / Applied Linguistics / Angewandte Linguistik
|
2012
|
issue 5
189-200
EN
The paper presents a new text type which became customary some years ago in German daily newspapers. The analysis is based on a corpus of more than 8000 texts, especially from ‘WAZ. Westdeutsche Allgemeine Zeitung'. The bimodal texts (containing verbal and non-verbal elements) combine family advertisements (marriage, announcement of birth) with very private personal messages. In this way intimate communication is exchanged publically and in printed media.
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