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Motywy ekspansji zagranicznej przedsiębiorstw w dobie globalnego kryzysu finansowego i gospodarczego

100%
Bednarz J.
Współczesna Gospodarka
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2010
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vol. 1
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issue 1
29-36
EN
The need for facing up the competitors and the wish to build the competitive advantage on the market contribute to enterprises' expansion on foreign markets. Motives lying behind the enterprise management decision when starting expansion abroad vary and they depend on an individual market situation of the enterprise. They can also evolve in time. The decision about enterprise expansion may be dictated by the will to make advantage of chances which appear on the market. Nevertheless, it also happens that adverse conditions of the enterprise external environment force its internationalization. Motives of foreign expansion can be classified in many ways. This article describes four main groups of motives: market, costs-related, supplies and strategic ones. The second part of this paper analyses changes in enterprises’ motives of expansion during the global financial and economic crisis.
2
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Impact of the global financial crisis on cooperation between SMEs and banks

63%
Bednarz J., Markiewicz M.
Przedsiębiorstwo we współczesnej gospodarce - teoria i praktyka
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2012
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vol. 1
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issue 1
15-25
PL
Sektor MSP pełni kluczową rolę w rozwoju polskiej gospodarki. Jest on często postrzegany przez banki jako obiecujący i dochodowy, ale jednocześnie dość ryzykowny. Ryzyko to wynika najczęściej z dość krótkiej obecności tych firm na rynku oraz braku dobrej jakości zabezpieczeń spłaty kredytu. Analizując sytuację różnych grup podmiotów na rynku usług finansowych można powiedzieć, iż pozycja MSP jest raczej słaba. Wynika to z wielu czynników: gorszego dostępu do informacji, niższej ich jakości oraz niższego poziomu wiedzy merytorycznej w zakresie świadczonych usług finansowych. Jednym z wielu problemów, z którymi borykają się te przedsiębiorstwa jest utrudniony dostęp do zewnętrznych źródeł finansowania. Są one niezbędne do prowadzenia bieżącej działalności, jak również umożliwiają ich dalszy rozwój. Problem ten pogłębił od 2008 roku globalny kryzys gospodarczy i finansowy, a zwłaszcza brak zaufania m.in. pomiędzy instytucjami finansowymi i podmiotami gospodarczymi. Celem artykułu jest ukazanie wpływu globalnego kryzysu na relacje pomiędzy bankami a MSP.
EN
The sector of SMEs plays a key role in the economic development in Poland. On the other hand they belong to the group of units that is characterized with the weakest position in the market. Practice and theory show that SMEs seek for the financial means for running their activities and for investments. The problem with the financing strongly appeared in the time of the financial and economic crisis, when SMEs and entrepreneurs have suffered a double shock: a drastic plummet in demand for goods and services and the tightening in credit terms, which were ruthlessly disturbing their cash flows.
3
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Family Enterprises in the Context of Consumer Ethnocentrism and Relationship-Building

63%
Nikodemska-Wołowik A. M., Bednarz J.
Problemy Zarządzania
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2019
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issue 1/2019 (81)
77-92
PL
W dotychczasowych badaniach nad przedsiębiorczością rodzinną niewiele uwagi poświęcono nastawieniu konsumentów do przedsiębiorstw rodzinnych (FE). Celem artykułu jest przyczynienie się do zrozumienia zachowań konsumentów wobec tych podmiotów. Zastosowano dwie koncepcje teoretyczne: etnocentryzmu konsumenckiego i zaufania opartego na zaangażowaniu w marketingu relacji. Badania oparto na teorii ugruntowanej, by stworzyć ramy konceptualne dla studiów nad FE i ich klientami. W 2017 roku przeprowadzono obserwację uczestniczącą i indywidualne wywiady pogłębione. Studia te wykazały, iż FE nie komunikują otwarcie swej rodzinnej tożsamości, a konsumenci przejawiają postawy etnocentryczne wobec tych FE, które są im znane. Ponadto, poważne wyzwanie dla FE stanowią zachowania młodych konsumentów. Proponowana procedura ma charakter uniwersalny i może być traktowana jako pewne podejście badawcze w wymiarze międzynarodowym.
EN
Previous research on family entrepreneurship has given relatively little consideration to the attitudes of consumers towards Family Enterprises (FEs). The aim of the article is to deepen our understanding of consumer behaviour towards FEs. The paper’s theoretical framework is based on two concepts: consumer ethnocentrism and commitment-trust theory in relationship marketing. The article employs a grounded-theory methodology, whose primary purpose is to develop theoretical underpinnings of consumer behaviour towards FEs. The paper is based on latent participant observation and individual in-depth interviews conducted in 2017. The findings indicate that FEs do not communicate their family identity explicitly and that consumers adopt ethnocentric attitudes towards FEs. Furthermore, young buyers should be treated as an important challenge for FEs. The article concludes by emphasizing implications for theory and business practice which are applicable beyond the Polish context.
4
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The impact of corporate reputation and social media engagement on the sustainability of SMEs: Perceptions of top managers and the owners

51%
Dvorský J., Bednarz J., Blajer-Gołębiewska A.
Equilibrium. Quarterly Journal of Economics and Economic Policy
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2023
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vol. 18
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issue 3
779-811
EN
Research background: Small and medium-sized enterprises (SMEs) play a fundamental role in countries’ economies. Currently, entrepreneurs are struggling not only with the uncertainty of the business environment, but also with high expectations for businesses to be run in a sustainable way. Therefore, the impact of corporate reputation and social media on sustainability is an area of interest for entrepreneurs. In this context, little research has been conducted on their perception of the linkage between these issues. Furthermore, there has been no direct explanation of the effects of SMEs’ reputation and social media usage on their sustainable development, especially in the V4 countries. Purpose of the article: This article defines, quantifies, and verifies the effects of corporate reputation and social media on sustainable development as perceived by SMEs’ owners and top managers in the V4 countries. Methods: Data were gathered in December 2022 and January 2023 using the computer-assisted web interviewing (CAWI) method. The survey was designed based on a literature review and experts’ opinions. Respondents (top managers of SMEs, n = 1090) were asked questions on their firms’ characteristics, reputation, social media usage and sustainable development. The linear regression modelling (LRM) was utilised to evaluate the hypothesis. Findings & value added: The study revealed a strong relationship between owners’ and top managers’ perceptions of the importance of both corporate reputation and sustainable development in SMEs. The belief that social media supports the growth of companies’ performance is related to the understanding of the concept of sustainable business development. Surprisingly, for the owners and top managers of SMEs in V4 countries, there was no relationship between the awareness of social media usage to share information with customers and partners and the understanding of sustainable business growth.
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