Research on decision making has mainly been based on economic models that have tried to downplay the overall context of decision-making situations. When we look into the social influences on decision making we realize it is crucial that we bring the issue of context back into the spotlight. In the present paper we explore the methodological foundations of selected qualitative approaches for studying social influences on decision-making, focusing especially on their strengths and weaknesses. We conclude that this area has great potential for further research providing academic rigor is maintained when using qualitative methods.
The paper explores the possibilities of using applied qualitative research to help to achieve changes in the context of education. It presents three case studies: an evaluation of an educational software package which may be implemented nationally; an assessment of the impact of a 1:1 Technology Rich Learning Environment experimental project conducted in two Slovak elementary schools; and international comparative research on the curricula of psychology courses in secondary schools. The authors ask three questions: 1. does qualitative research have the potential/resources/capacity to guide us in the process of making policy related decisions? 2. Does it have enough credibility in the eyes of the consumers-whether these are decision-makers themselves or a wider community that often plays a role in public decisions? 3. Could this type of work still count as academic inquiry? The discussion evolves around the reflection of the position of researchers in this type of research design, and the authors conclude that applied qualitative research could be the source of solid evidence for making decisions related to education-although this evidence is different to that provided by quantitative research.