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Strategic Responses to the Crisis

100%
Romanowska M.
Journal of Management and Financial Sciences
|
2014
|
vol. 18(4)
13-23
EN
The article presents the results of case study research on six big holdings. The aim of the research was to define the perception of the crisis by the managerial staff and to define the way and effectiveness of enterprises’ response to the macroeconomic crisis. Big differences in enterprises’ strategic responses have been reported both with respect to the scope and quality of changes, as well as to the speed of response to crisis threats although these changes were mostly reactive, i.e. they were introduced only after the threats had occurred, all the enterprises managed to survive the crisis and maintain the necessary crisis resistance in the last year of the crisis due to appropriate combinations of changes of strategies and operational actions.
2
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The Evolution of the Strategic Goals of Polish Enterprises During the Economic Crisis

100%
Romanowska M.
Journal of Management and Financial Sciences
|
2016
|
vol. 24(2)
13-26
EN
Strategic goals are rarely examined in strategic management, while empirical research carried out in Poland on strategic goals of enterprises showed that during more than 25 years of market economy these goals have changed seriously. These changes are particularly evident when the goals of Polish enterprises set in the first decade after the transformation are compared to those set today. During the whole period after the transformation, the strategic objectives of Polish enterprises have been highly expansive and the growth of the size of a company has been the desired choice. Research carried out during the last crisis showed that a the change of external conditions and the higher risk of a worse financial situation caused by the economic crisis made enterprises rearrange their goals hierarchy and favour goals related to harmonious and safe development and multiplying the value for the owners. This is one of the elements in the change in managers’ attitude, which the economic crisis helped in opening an opportunity to improve the quality of enterprise development management.
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