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The aim of this article is to propose an analytical framework for the structure and euphemism’s concept in the press. Given the complexity of the euphemism structure, we restrict our focus to what we call the global vision of the phenomena. We present with theoretical instruments different points of view of the euphemism use which depends on the various public contexts. This pragmatic vision of using such instruments is reflected in the interlocutor’s relations. We are only able to analyze euphemisms when we realize the importance of its semantic dimension. Obviously, our approach to “press euphemisms” from a discourse analytic point of view is not independent of specific sociocultural accomplishment.
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