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Beauty and the Cosmetic Secret

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Heggenstaller A. K., Rau A., Coetzee J. K., Smit R., Ryen A.
Qualitative Sociology Review
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2018
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vol. 14
|
issue 4
66-84
EN
Cosmetic surgery is often linked to the perception that women who resort to cosmetic interventions to alter their physical appearance are vain, superficial, and narcissistic. Few investigations have acknowledged and explored the individual’s personal motivations and experiences of her action and choice with regards to aesthetic surgery. By focusing on subjective experience, alternative insights can be gained on the cosmetic procedure(s) and on how their reshaped body influences an individual’s lifeworld experience. The article explores the perceived benefits and consequences of reshaping, enhancing, and/or reducing a perceived flaw or shortcoming of the body. From this exploration the focus moves to the individual’s subjective and intersubjective perceptions: how she motivates and justifies her physical transformation whilst keeping private, and at times hiding, her surgical intervention. Drawing on narratives from several women, we attempt to understand how they experience cosmetic surgery in terms of their personal sense of self and their everyday social reality.
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Reflecting on Female Beauty: Cosmetic Surgery and (Dis)Empowerment

100%
Heggenstaller A. K., Rau A., Coetzee J. K., Ryen A., Smit R.
Qualitative Sociology Review
|
2018
|
vol. 14
|
issue 4
48-65
EN
This project aims to unwrap some of the complexities related to female beauty and the body. It reflects on the second wave radical feminist view that beautifying the female body serves to attract male approval via the male gaze, both of which are deeply entrenched in patriarchal power. This perspective positions cosmetic surgery as a disempowering act for women. In riposte, we turn to third wave liberal feminist ideas to engage with the narratives of ten participants who tell of their personal experiences of, and motivations for, undergoing a cosmetic intervention. We undertake an in-depth exploration of these lifeworld experiences and the interplay of subjectivity and intersubjectivity in the women’s encounters. Findings suggest that a cosmetic intervention is often obtained for the self as opposed to satisfying the “other.” Importantly, cosmetic interventions allow a process to occur in which an individual’s physical body becomes better aligned to her sense of self. From this liberal feminist perspective, cosmetic surgery is positioned as an empowering act.
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